Attorneys are a number of the worst entrepreneurs on Earth. Not as a result of they’re dumb, however as a result of the skillset that makes a great lawyer hardly ever overlaps with gross sales. An lawyer retains their nostril to the element grindstone and in the event that they discover an additional minute they’d relatively put it into the work than self-promotion. Plenty of legal professionals view the over-the-top billboard set as gauche — whereas refusing to confess they hum “800-888-8888” to themselves to fall asleep — however these corporations perceive that lawyering requires a consumer strolling by means of the door. And simply because most legal professionals don’t want the amount of plaintiff megafirms, doesn’t imply they don’t need to do a different flavor of marketing.
So it’s not stunning that a variety of legislation corporations consider advertising and marketing information the best way medieval monks considered leeching: possibly helpful, vaguely harmful, and solely to be consulted after praying the issue goes away.
This morning, Scorpion and Clio introduced a brand new strategic partnership guarantees to deliver advertising and marketing information to legal professionals to allow them to lastly exchange intestine really feel and anecdotal wins with full-funnel reporting.
Scorpion’s product — powered, in fact, by AI, as a result of it’s 2025 and all the things is — built-in with Clio’s authorized working system guarantees to make it simple to see which advertising and marketing efforts result in retained shoppers and actual income.
One of many largest benefits is how seamlessly we will now tie our advertising and marketing efforts to precise income. As an alternative of counting on surface-level metrics, we will see precisely which channels and campaigns are driving retained shoppers and significant development. This stage of element helps us refine our methods, allocate sources extra successfully, and finally enhance ROI. Understanding our information at this depth has given us a aggressive edge. It ensures we aren’t simply making assumptions about what works—we’ve the readability to double down on what really drives outcomes.” – David Zwanetz, Shapiro Zwanetz & Lake
It’s not revolutionary within the summary. However in legislation land, the place many corporations nonetheless run their operations on a patchwork of Outlook calendars, handwritten consumption types, and feral paralegals, it’d as properly be a moon touchdown.
Based on the press launch, the partnership will deliver all of the strands collectively:
- Clear ROI from Each Advertising Greenback: Observe each step from result in retained consumer with full-funnel reporting that ties campaigns on to precise circumstances, not simply clicks or calls.
- Finish-to-Finish Lead Administration: Web site leads from Scorpion routinely sync into Clio Develop, eliminating handbook entry and accelerating consumer follow-up.
- Higher Information-Pushed Choices: With real-time efficiency information from Clio Handle, campaigns are optimized primarily based on what delivers essentially the most worth for corporations.
- Frictionless Consumer Consumption: Streamline the conversion of selling leads into energetic circumstances inside Clio’s case administration system.
- Focused Development By means of AI: Scorpion’s proprietary AI identifies and targets high-value prospects, serving to corporations attain the fitting shoppers and keep away from wasted spend.
- Joint Innovation: Clio and Scorpion will co-develop new, unique options that give corporations deeper insights into case progress and advertising and marketing ROI, enabling even smarter selections and extra worthwhile development.
It’s uncertain that this can make legal professionals abruptly love advertising and marketing, but it surely may at the least ease the ache of opening up that advertising and marketing tab.
And for an trade that also thinks “phrase of mouth” is an end-all technique, that’s progress.
Joe Patrice is a senior editor at Above the Legislation and co-host of Thinking Like A Lawyer. Be at liberty to email any suggestions, questions, or feedback. Observe him on Twitter or Bluesky if you happen to’re excited about legislation, politics, and a wholesome dose of faculty sports activities information. Joe additionally serves as a Managing Director at RPN Executive Search.
