When you’re nonetheless taking part in catch-up together with your opponents, you’ve already misplaced. In immediately’s saturated authorized panorama, the corporations that win don’t attempt to be one of the best copycats — they obsess over their purchasers.
“The issue with obsessing about your competitors as a substitute of your purchasers is that, in case you do, you might be nearly by definition falling within the center,” says authorized technique professional Shireen Hilal. “So the higher technique to get forward is to be client-obsessed.”
On this episode of “Be That Lawyer,” I sit down with Shireen to interrupt down what it actually means to construct a client-first regulation agency.
From pricing transparency to inner collaboration, Shireen presents a sensible roadmap for attorneys who need to lead in service, not simply survive the race.
Listed below are three takeaways:
Cease Watching the Competitors, Begin Listening to Shoppers
Actual innovation occurs if you give attention to what purchasers want subsequent, not what different corporations are doing now.
A Golden Age for Midsize Corporations
Whereas the billable hour has been debated for years, Shireen argues we’re lastly seeing actual strain from purchasers to rethink pricing fashions, particularly within the company market.
With budget-conscious purchasers looking for effectivity and expertise, midsize corporations have a window to distinguish and scale.
Make Cross-Promoting Consumer-Centered
Inside lunches and professional briefings aren’t about pitching, they’re about figuring out issues you may assist resolve throughout observe areas.
Able to develop your agency with out dropping your identification? Listen to the full conversation here.
You may as well check out our most recent episode here.
Steve Fretzin is a bestselling writer, host of the BE THAT LAWYER Podcast, and enterprise improvement coach completely for attorneys. Steve has dedicated his profession to serving to attorneys be taught key progress abilities not at the moment taught in regulation faculty. His purchasers quickly develop into prime rainmakers and credit score Steve’s program and training for his or her success. He will be reached straight by electronic mail at [email protected]. Or you may simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
