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As a part of the Morning Lazziness collection highlighting empowering girls who’re making a outstanding influence with their concepts, I had the pleasure of interviewing Daria Andronescu.
Daria Andronescu is the founding father of Marvel Wardrobe. Over the previous 15 years she’s been working as a global private stylist, creating multifunctional seasonal capsule wardrobes for purchasers worldwide. For the final 10 years, she’s additionally been educating girls by way of her sustainable vogue group platform.
After gathering this expertise, she developed the Marvel Wardrobe technique. Now she shares this confirmed method with hundreds of ladies. They be taught to curate trendy and versatile wardrobes with garments they have already got. The end result? Stunning type that reduces vogue waste and helps the sustainable vogue motion.
On this candid dialog, Daria shares her journey, insights, and the methods which have helped her construct a results-driven enterprise—and empower different entrepreneurs to do the identical.
What impressed your journey into the style business, and why did you select to deal with sustainability?
My mom made costumes for theatre actors. Watching her select supplies mindfully and benefit from what she had have been the primary seeds that have been planted when it comes to sustainability. After that I went to Milan to check vogue and styling. The true turning level got here throughout a wardrobe decluttering session after I found 80% of my shopper’s wardrobe was unwearable. She sat down taking a look at this enormous pile and stated “I don’t even know the way this occurred – this was on sale, this from a trip, these have been items I by no means favored.” Seeing all that waste actually bothered me – it was so flawed and wasteful. Trend schooling again then didn’t embody something about sustainability, in order that’s after I began researching and studying about it on my own.
How do you outline sustainability within the context of vogue, and the way does your model mirror that imaginative and prescient?
Sustainability means assembly our current styling wants with out compromising future generations’ capability to fulfill theirs.
For me, it’s easy: select higher high quality, put on what you will have for longer, purchase much less. Marvel Wardrobe displays this by educating girls to fall in love once more with what they already personal first, then make considerate additions. We’ve helped over 15000 girls worldwide scale back vogue waste by way of schooling. It’s about giving girls higher data about what really works for his or her lives.
What have been among the greatest challenges you confronted whereas constructing a sustainable vogue enterprise?
The most important problem? Folks pondering I’m an influencer attempting to promote them garments. It doesn’t matter what styling precept I train on YouTube, somebody will all the time ask the place my high is from! Even “gradual vogue” influencers are a part of the issue – I had a shopper with 10 unworn blouses as a result of she adopted somebody doing sponsored hauls each two months. It’s the consumerism tradition and vogue influencers treating garments as disposable that I’m preventing in opposition to. Social media algorithms feed us fear-based content material that creates insecurity and pushes consumption.
How do you stability type, schooling, and accessibility in your program choices?
I begin with making schooling accessible. Our Marvel Wardrobe app is totally free with no advertisements or manufacturers attempting to promote you garments.
The Marvel Wardrobe technique works no matter finances as a result of it’s about understanding what you really want to your way of life. Some college students create 20-outfit wardrobes, others have 100 outfits. Each get lovely outcomes. Our new Studio+ program provides personalised colour and physique evaluation as a result of true type comes from understanding your self, not blindly copying others.
How do you guarantee your instructional content material promotes actually moral vogue practices?
I curate solely sustainable model suggestions, and I’m very thorough whereas checking their supplies and practices. I train about pure materials, second hand, classic, honest labor practices, and environmental influence in our group app. However actually, probably the most moral garment is the one already in your closet. You simply need to fall in love with it and put on it once more. That’s why most of my content material focuses on maximizing what you already personal earlier than shopping for something new.
How do you educate your clients on the worth and influence of sustainable vogue?
I present girls the concrete advantages of getting a Marvel Wardrobe. Sensible financial savings come first – you make deliberate purchases, shopping for solely garments you want and can really put on. You be taught what, the place and when to buy the highest quality at the very best value, procuring solely 1-4 instances per yr as a substitute of continually. Private curation means discovering your genuine type that matches any physique form and age. The multifunctional facet is large – every thing is tailor-made to your way of life with interchangeable gadgets that you simply may want for work, leisure, trip or extra. You realize precisely what you will have and put on it, divided by seasons so that you by no means get bored. The sustainable influence comes from the truth that now your wardrobe lasts 5-10 years, consists of solely eco-friendly supplies and creates minimal waste. When girls see these actual advantages in motion, they perceive sustainable vogue isn’t simply good for the planet – it’s higher for his or her lives.
What’s one false impression about sustainable vogue that you simply usually come throughout?
That it’s boring or lacks selection. This false impression exists as a result of poisonous vogue content material has educated us to equate type with fixed newness – we’ve been brainwashed to assume we want contemporary purchases each week to remain attention-grabbing. However I’ve app members creating extremely various, private kinds with their wardrobes by way of creativity and discovering new styling strategies. Actual sustainable vogue is about breaking free from that cycle that feeds on newness and as a substitute having fun with what you will have, caring for it, and feeling genuinely assured in your personal type.
In what methods has shopper habits modified in recent times round moral vogue, and the way has that impacted your model?
Ladies are lastly asking “Will I really put on this?” as a substitute of simply “Does this look good?” However they’re nonetheless getting manipulated. Even after watching “store your closet” movies, algorithms present them advertisements for comparable gadgets till they purchase. That’s why we launched our ad-free app in late 2024. It’s been rising quickly with new members since then which proves girls crave schooling over consumption, however they want protected areas away from algorithmic manipulation.
How do you keep modern whereas staying true to your sustainable mission?
Each innovation I make asks one easy query: “Does this assist girls put on extra of what they personal and purchase much less of what they don’t want?” That’s why my latest Studio+ program focuses on personalised styling as a result of I noticed one-size-fits-all recommendation doesn’t work for everybody. Or, for instance our cell app creates a group with out consumption stress. If one thing doesn’t serve that core mission of serving to girls love what they have already got, I merely don’t do it.
What function does group constructing play in your enterprise mannequin?
Neighborhood is every thing. What social media calls “group” is simply monologue – you permit a remark, possibly get a like. That’s not a group. Actual group is dialogue the place your voice issues and might really assist different girls. Many instances, inspiration comes from connection. Our app members do that every day. They share outfit options and assist one another’s type experiments with out judgment. Whenever you understand your type struggles aren’t distinctive, options grow to be clearer. That’s why I spend extra time in our app than on social media, away from all of the noise.
What’s your imaginative and prescient for the way forward for vogue, particularly for women-led sustainable manufacturers?
I can’t sit round ready for the style business to alter. Massive firms foyer politicians to guard their earnings whereas I deal with girls who need actual change. The longer term lies in community-driven companies empowering girls to interrupt free from consumption manipulation. Ladies main sustainable manufacturers perceive the emotional relationship with garments. We’re altering mindsets from amount to high quality, from algorithm-driven traits to private authenticity.
What recommendation would you give to aspiring feminine founders trying to break into sustainable vogue?
Begin by asking “Who’re you serving to at the moment?” – genuinely serving to, not promoting to. Don’t let exterior elements dictate what you assume folks want. I believed girls wanted to reconnect with vogue, see it much less as a dopamine hit and extra as a software they will use every day to empower themselves, to specific their values. Be beneficiant together with your data, discover your folks, and lead them someplace higher. Belief your personal conviction about what girls really want, not what the market tells you they need.
The place can our viewers join with you and be taught extra about your work or choices?
The very best place to start out is our free Wonder Wardrobe app. You’ll discover our group and many instructional content material there. It’s also possible to try my YouTube channel for sensible styling ideas and observe me on Instagram for every day inspiration. Every little thing connects by way of our website.
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