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As a part of the Morning Lazziness sequence highlighting empowering ladies who’re making a outstanding influence with their concepts, I had the pleasure of interviewing Aimée Carr.
Aimée Carr is the creator and founding father of all-natural VOODOO MAKEUP, the business’s first paleo beauty assortment that includes award-winning, high-performing merchandise which are vegan, cruelty-free, and formulated with out mycotoxins or main allergens. Carr is an knowledgeable Medical Esthetician and Celeb Make Up Artist whose holistic strategy to magnificence has earned her a stalwart status amongst trend designers, fashions, nationwide magnificence pageants, and extra. After ongoing pores and skin and well being issues prompted her to craft the preliminary VOODOO merchandise at house in her personal New Orleans kitchen, a fiercely loyal fan base has developed round an increasing line of top-quality magnificence necessities that take “clear” to a complete new degree.
On this interview, she delves into the challenges, successes, and knowledge she has gained from over a decade of reworking on-line companies.
What impressed you to start out your small business, and what drawback have been you enthusiastic about fixing?
Voodoo Make-up was born from a want to create really clear magnificence with out compromising efficiency. After years within the magnificence business, I noticed how “clear” typically meant sacrificing pigment, put on, or high quality — and the way so many merchandise nonetheless contained allergens or dangerous substances. Out of not a necessity however necessity, after residing in a home with Black Mould for 3 years, my well being depleted, and I wanted to resolve that by creating cosmetics which are high-performing, wealthy in coloration, secure for delicate pores and skin, and free of poisons and allergens.
How has your small business developed since its launch, and what key choices helped drive that progress?
We began with a customized mix bar within the coronary heart of New Orleans’ French Quarter and a small assortment of unpolluted make-up merchandise. Since then, we’ve expanded to a full line of lip, face, and eye merchandise with buildable pigments, skincare advantages, and clear ingredient lists. A key progress driver was committing to ingredient transparency and leaning into our New Orleans roots to construct a robust, genuine model story.
What makes your model or providing stand out in a crowded market?
There’s clear magnificence — after which there’s Voodoo Clear. Our merchandise are freed from mycotoxins, allergens, and dangerous chemical substances, all whereas delivering daring pigments and opulent textures. We merge magnificence with skincare, making every product as nourishing as it’s lovely, and infuse our model with the colourful, soulful vitality of New Orleans.
What has been your best advertising technique to date, and why do you assume it labored so nicely?
Storytelling. Sharing the “why” behind Voodoo Make-up — from the founder’s private journey to the inspiration behind every shade title — has created deep connections with our prospects. Folks aren’t simply shopping for make-up; they’re shopping for right into a story and a set of values they consider in.
How do you keep linked to your ideally suited viewers and perceive their wants or behaviors?
We pay attention on-line and in particular person. Social media engagement, buyer critiques, and conversations at occasions assist us perceive what our prospects love, what they want, and the place we will enhance. We additionally take a look at new concepts straight with our group earlier than launching them extensively.
What’s one branding transfer or marketing campaign that helped elevate your small business to the following degree?
Reframing our messaging to focus on the Voodoo Make-up Clear Promise — emphasizing security, efficiency, and transparency — shifted the way in which folks noticed us. It turned “clear magnificence” from a nice-to-have into vital for our viewers.
What does success appear to be for you, not simply in numbers, however in function or influence?
Success is understanding we’ve created merchandise folks belief on their pores and skin every single day. It’s listening to from prospects who say they will lastly put on make-up with out irritation, or who really feel assured understanding precisely what’s of their merchandise.
Are you able to share a problem or setback that in the end turned a turning level on your model?
In our early days, we confronted skepticism that really clear make-up may carry out like conventional cosmetics. As an alternative of decreasing our requirements, we doubled down on product innovation — refining formulation till they delivered the wealthy pigment and lengthy put on our prospects count on. That dedication turned critics into loyal followers.
What day by day habits or rituals hold you targeted, inventive, and grounded as a pacesetter?
I begin every day reviewing our buyer suggestions and artistic tasks. Staying near the shopper expertise and permitting time for inventive exploration — whether or not testing shades or brainstorming campaigns — retains me impressed and targeted on our mission.
How do you strategy innovation and danger in your small business technique?
We take calculated dangers that align with our values. Each new product or marketing campaign is examined to make sure it meets our clear requirements and resonates with our group. We see innovation as important, however by no means at the price of our integrity.
What recommendation would you give to somebody beginning a enterprise in in the present day’s fast-changing digital world?
Be genuine and constant. Traits will come and go, but when your model story, values, and high quality stay sturdy, you’ll construct loyalty that lasts. Additionally, spend money on digital storytelling — it’s your bridge to the world.
The place can our viewers join with you and study extra about your work or choices?
Go to us at Voodoo Makeup and observe us on Instagram, Facebook, and LinkedIn for product launches, behind-the-scenes content material, and tips about clear, high-performance magnificence
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