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As a part of the Morning Lazziness collection highlighting empowering girls who’re making a exceptional influence with their concepts, I had the pleasure of interviewing Kristin Marquet.
Kristin Marquet is an skilled publicist, entrepreneur, and artistic director with over 17 years in public relations, branding, and digital advertising and marketing. She based Marquet Media (now Curated Notion) in 2009, a PR and branding agency specializing in serving to companies, significantly feminine entrepreneurs, develop and acquire visibility via progressive, data-driven methods. In 2017, she launched FemFounder.co, a web based platform devoted to empowering girls in enterprise by offering assets, group, and inspiration. Kristin holds educational credentials from Boston College, New York College, and MIT, and is a member of the Younger Entrepreneur Council and the Quick Firm Government Board. Her work has been featured in main shops, together with Forbes, Inc., Fortune, and The Wall Avenue Journal.
On this interview, she delves into the challenges, successes, and knowledge she has gained from over a decade of reworking on-line companies.
What impressed you to launch FemFounder® and (previously Marquet Media, Curated Notion™)? Was there a pivotal second that pushed you into entrepreneurship?
I’d spent years serving to girls founders get press via my company, however I observed the identical questions—and the identical hurdles—stored arising. My “aha” arrived at a roundtable I hosted: watching ten feminine CEOs lean in as we co-created PR templates satisfied me there was demand for a scaled, community-driven platform. FemFounder was born as a sisterhood of shared assets; Curated Notion adopted to carry our proprietary visibility frameworks into the enterprise house, but it surely was Marquet Media earlier than we modified the identify to suit our up to date model id and positioning.
You’ve helped land 9,000+ media placements and grown a large on-line following—what’s been your only visibility technique?
Turning high-value, downloadable property into “hyperlink magnets” has been my secret weapon. By packaging proprietary frameworks (like PRISM Ascend™ summaries) into evergreen guides that anybody can embed—with a dwell snippet and credit score again to me—I’ve earned hundreds of backlinks, pushed hundreds of thousands of web page views, and fueled viral social snippets with out paid advertisements.
Inform us extra concerning the PRISM Ascend™ framework—what makes it distinctive and impactful for feminine founders?
PRISM Ascend™ is constructed round 5 pillars—Positioning, Analysis, Affect, Story, Measurement—every personalized for the feminine founder journey. Not like generic PR roadmaps, it zeroes in on the visibility gaps girls face (from funding narratives to non-public model fairness) and stitches in tactical playbooks—e-mail pitches, byline templates, media record puzzles—that remedy real-world obstacles in bite-sized sprints.
How do you stability being a mom, working a number of companies, and finding out at Harvard? What programs or habits maintain you grounded?
My days revolve round micro-rituals: a 10-minute strolling brainstorm each morning, quarterly micro-retreats to reset, and a locked-in “no-screen” hour every night with my toddler. I batch my deep work into 90-minute sprints, delegate ruthlessly to my “Empowerment Pods,” and use a shared Miro board to maintain observe of household, Harvard deadlines, and enterprise milestones — all in view, so nothing slips via the cracks. Some days the workload appears inconceivable, however I simply push via.
What branding mistake do you see entrepreneurs make most frequently—and the way can they repair it?
They chase the “apparent” aesthetic development as an alternative of a transparent promise. As a substitute, begin with a one-sentence Model Promise (“We assist X do Y by Z”) and construct every visible and phrase round that North Star. When messaging aligns earlier than design, each shade alternative and icon merely amplifies your story somewhat than competing with it.
As somebody who’s formed numerous private manufacturers, how did you strategy constructing your individual?
I handled my very own launch as a case examine: rapid-fire testing of headlines on Instagram Posts, mini surveys on Instagram Tales, and iterative optimization of my “Celebritypreneur” positioning. I leaned into third-party validation—logos of awards, media mentions, and different accolades—and included them into each bio component, permitting my credibility to do the heavy lifting.
In right now’s crowded digital panorama, what does it really take to face out as a thought chief?
You want a novel edge plus a constant amplification plan. Originate a proprietary methodology (like PRISM Ascend™), then lock it right into a multi-channel cadence: weekly micro-videos, month-to-month podcasts, quarterly webinars, and a yearly summit. That orchestrated frequency embeds your ideas into the dialog, so that you grow to be the go-to reference.
How has the PR business developed because you began, and the way do you keep forward of tendencies?
PR has gone from reactive press releases to real-time engagement. Reporters break information on social earlier than wires exist, so I monitor rising storylines by way of AI instruments and prepare my staff in social listening sprints. Staying forward means steady studying—my Harvard coursework, weekly business roundtables, and a residing “Pattern Dashboard” that ties rising platforms to consumer methods.
What’s one media placement or undertaking you’re particularly pleased with—and why?
Touchdown the duvet story in Forbes final 12 months nonetheless thrills me: it wasn’t only a byline, however a deep dive on AI’s function in PR—my first main piece marrying my tech advocacy with PR techniques. That cowl generated a 40% spike in inbound talking inquiries and validated my imaginative and prescient of mixing organizational habits with AI.
What recommendation would you give to girls who wish to get press however really feel intimidated by pitching themselves?
Begin by pitching a buddy. Draft a mock e-mail to a trusted peer, outlining your hook, why it issues, and a urged angle, then iterate till it feels assured. As soon as you may promote the concept to somebody who already loves you, sending it to a reporter appears like a pure subsequent step.
How do you outline success right now, and the way has that definition modified because you started?
I used to measure success by media counts and follower numbers; now it’s about catalytic influence—what number of founders launch their first PR marketing campaign due to my frameworks, or what number of girls say a single “aha” from my content material modified their trajectory. Impression over impressions.
What legacy do you hope to go away for ladies in media, enterprise, and past?
I wish to normalize girls proudly owning their visibility programs—constructing generational frameworks that may be licensed, taught, and scaled in order that no founder feels they have to wing their PR or model storytelling alone.
The place can our viewers join with you and be taught extra about your work or choices?
They will discover me on Instagram, be part of the FemFounder e-newsletter at FemFounder, tune into the FemFounder podcast, or discover our frameworks at Marquet.company. I’m all the time grateful to attach with fellow entrepreneurs!
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