– Commercial –
As a part of the Morning Lazziness sequence highlighting empowering ladies who’re making a outstanding affect with their concepts, I had the pleasure of interviewing Lauren Anders Brown.
Meenakshi Singh is the co-founder of SCORR Ltd and EcoChoiceHub, the place she blends her experience in advertising with a deep ardour for sustainability and social affect. Holding twin grasp’s levels in Enterprise Technique, Sustainability, and Communications, she brings a robust basis for driving genuine storytelling and significant engagement inside the round economic system.
With a imaginative and prescient to merge objective with enterprise, Meenakshi has led initiatives that promote transparency, moral sourcing, and shopper empowerment in sustainability. By way of EcoChoiceHub, she has constructed a platform that connects acutely aware shoppers with sustainably made merchandise, whereas additionally emphasizing schooling and group involvement. At SCORR Ltd, she applies revolutionary advertising methods aligned with round economic system rules to shift shopper habits towards extra accountable and impactful decisions.
Meenakshi views advertising not simply as a enterprise progress software, however as a way to create belief and nurture long-term relationships between producers and shoppers. Past entrepreneurship, she is an advocate for equitable and sustainable improvement, working to make sure that enterprise serves as a drive for each environmental stewardship and social good.
On this interview, she discusses her entrepreneurial evolution, from early struggles to the achievements that formed her on-line enterprise success.
What impressed you to begin your enterprise, and what downside have been you enthusiastic about fixing?
Having lived my whole life in Mumbai, I noticed an exquisite metropolis flip right into a myriad of rubbish, slums, and unorganized improvement. I knew the primary wrongdoer behind this was the communication and consciousness within the folks dwelling on the bottom degree. Therefore, we aimed to deliver the alternatives that actually helped the setting to the frequent man
How has your enterprise advanced since its launch, and what key selections have helped drive that progress?
Since our launch, ecochoicehub.retailer has steadily advanced by embracing the rules of the round economic system as the inspiration for sustainable progress. Recognizing that actual progress comes from empowering people and communities, we made it a precedence to boost consciousness about making acutely aware, sustainable decisions. By curating and selling eco-friendly alternate options over standard manufacturers, we’ve helped our prospects make knowledgeable selections that profit each folks and the planet.
Key selections which have pushed our progress embody:
- Actively educating our viewers on the environmental affect of their purchases, inspiring a community-wide shift towards sustainability.
- Partnering with manufacturers that align with our round economic system ethos, making certain our product choices constantly help reuse, recycling, and accountable useful resource use.
- Specializing in clear provide chains and clear product labeling, serving to prospects really feel assured within the constructive affect of their decisions.
- By way of these methods, we’ve fostered an engaged, loyal buyer base and contributed to a broader motion the place collective, knowledgeable selections have the ability to create lasting change.
In your view, what really units your model aside in in the present day’s aggressive market?
Integration of Artisanal Heritage: Ecochoicehub.retailer provides distinctive, handcrafted objects—reminiscent of dwelling décor bells made out of recycled and sustainable metals—which mix timeless artistry with fashionable round design. Many items, like chime bells and the “Tree of Splendor,” will not be simply purposeful however inform a narrative rooted in cultural heritage and particular person craftsmanship, making certain that no two items are alike.
Holistic Round Product Vary: The platform goes past typical second-life or upcycled merchandise by providing classes like moral style, energy-efficient devices, eco-friendly expertise equipment, and even sustainable finance choices. This breadth provides patrons the chance to make acutely aware decisions throughout a number of elements of their way of life, from dwelling and wellness to journey and tech.
Empowerment and Group Engagement: Ecochoicehub is dedicated to empowering prospects by means of schooling, guides, and an interactive group. This implies sustainable dwelling is made straightforward and accessible, backed up by transparency about provide chain practices, manufacturing ethics reminiscent of truthful wages and secure working circumstances.
Clear, Moral Practices: Not like many marketplaces that focus simply on the product, ecochoicehub.retailer highlights truthful wages, moral manufacturing, and clear operations—making these values central slightly than supplemental. EcoChoiceHub tries to deliver forth concentrate on all of the elements that may really contribute to a round economic system.
Deal with Innovation in Circularity: {The marketplace} actively promotes design innovation, as seen in its merchandise crafted from scrap or discarded supplies, reworking waste into distinctive artistic endeavors with each purposeful and aesthetic worth.
These components collectively place ecochoicehub.retailer as greater than only a platform for resale or recycled items—it’s an ecosystem embracing circularity in product design, provide chains, group involvement, and shopper schooling, uniquely mixing custom and sustainability for a greener tomorrow.
What has been your simplest advertising technique to date, and why do you suppose it labored so nicely?
The best advertising technique for ecochoicehub and SCORR LTD has been collaborative storytelling and community-driven campaigns throughout social media. Notably, their partnership campaigns—reminiscent of collaborations with artisans and organizations—have resonated strongly with audiences by highlighting actual tales of empowerment and sustainable craftsmanship. This strategy goes past standard promotion by:
- Centering content material round artisans’ journeys and the affect of moral manufacturing, which builds authenticity and belief.
- Actively participating followers with interactive posts (reels, behind-the-scenes, testimonials) that foster a way of participation in a purposeful motion.
- Amplifying user-generated content material and tales that showcase actual folks making sustainable decisions, making a group of advocates slightly than simply prospects.
This technique labored nicely as a result of it connects emotionally, establishes credibility and transparency, and mobilizes a group whose values align with the model’s round and moral ethos. Consequently, the campaigns generate each engagement and loyalty, differentiating them within the crowded market.
How do you keep linked to your supreme viewers and perceive their wants or behaviors?
We keep intently linked to our supreme viewers by fostering an ongoing, interactive relationship throughout social media channels and our market group. By way of collaborative campaigns and genuine storytelling—reminiscent of that includes artisan journeys, buyer testimonials, and behind-the-scenes content material—we create significant dialogue that encourages suggestions and participation.
By actively participating followers in feedback, polls, and interactive posts, we acquire real-time insights into their preferences, values, and evolving wants. Monitoring user-generated content material and inspiring our group to share their tales additionally helps us perceive their motivations and behaviors on a deeper degree.
This constant two-way communication builds belief, ensures we stay attentive to what issues most to our viewers, and permits us to adapt our choices and messaging accordingly. This strategy not solely retains our model related but in addition fosters loyalty and advocacy inside our round economic system motion.
What’s one branding transfer or marketing campaign that helped elevate your enterprise to the following degree?
One pivotal branding transfer that helped elevate our enterprise was the collaboration marketing campaign between EcoChoiceHub, SCORR LTD, and Tumhaari Sakhi. This marketing campaign brilliantly fused sustainability, artisan empowerment, and storytelling by spotlighting actual craftspersons behind the merchandise and showcasing the tangible affect of acutely aware consumerism.
By sharing genuine tales and movies that includes artisans’ journeys and the constructive modifications enabled by our round economic system platform, we linked emotionally with our viewers and differentiated ourselves from extra standard marketplaces. The collaborative nature of the marketing campaign additionally expanded our attain and credibility, participating communities aligned with our values and turning prospects into advocates for our mission.
This branding transfer not solely drove engagement and consciousness but in addition strengthened our group and positioned our enterprise as a frontrunner in values-driven, sustainable commerce.
What does success appear like for you, not simply in numbers, however in objective or affect?
Success for us goes past numbers and gross sales figures—it’s about creating significant, lasting affect in advancing the round economic system and fostering a tradition of acutely aware and balanced consumption. True success means empowering people and communities to make knowledgeable decisions that cut back waste, help moral manufacturing, and protect the setting for future generations.
We measure success by how successfully we increase consciousness, encourage behavioral change, and construct a robust, engaged group dedicated to sustainability. It’s mirrored within the tales of artisans whose livelihoods enhance, the expansion of a clear and truthful provide chain, and the collective motion towards regenerative practices that problem the established order.
Finally, success is when our market serves as a catalyst for systemic change—serving to nations and their folks progress by means of accountable consumption, round innovation, and shared environmental stewardship. That sense of purpose-driven affect is what really defines our progress and fuels our mission daily.
How do you personally outline success, past income and progress metrics?
Past income and progress metrics, I personally outline success because the constructive distinction we make in folks’s lives and the setting by means of our work. It’s about seeing tangible enhancements within the well-being of artisans, prospects, and communities who interact with our round economic system platform.
Success means creating belief and significant connections that encourage sustainable habits and long-term behavioural change. It’s also about fostering innovation that challenges conventional consumption patterns and helps construct a more healthy planet for future generations.
Finally, success to me is fulfilling a better objective—leveraging enterprise as a drive for good, the place each determination contributes to collective progress, fairness, and environmental stewardship. This holistic affect is extra rewarding and enduring than any monetary milestone alone.
Are you able to share a problem or setback that finally turned a turning level in your model?
One of the crucial important challenges we confronted was overcoming widespread shopper skepticism fueled by greenwashing. Many individuals discovered it troublesome to belief sustainability claims from manufacturers, which initially made it difficult for us to achieve traction and construct confidence in our round economic system choices.
This problem turned a turning level once we selected to embrace full transparency and genuine storytelling as central to our model id. We started brazenly sharing the actual tales behind our merchandise—the artisans who create them, the sustainable supplies used, and the moral practices we uphold. This sincere strategy helped differentiate us in a crowded market and fostered real belief with our viewers.
By participating instantly with our group by means of instructional content material, behind-the-scenes insights, and collaborative campaigns, we constructed a loyal and lively buyer base that values integrity and affect. This shift from conventional advertising to purposeful storytelling remodeled a setback into a possibility for significant progress and positioned us as a trusted chief in sustainable commerce.
What day by day habits or rituals hold you targeted, inventive, and grounded as a frontrunner?
As a frontrunner, I keep targeted, inventive, and grounded by beginning every day with clear intentions that align with our mission and targets. This helps me keep a robust sense of objective and prioritize what’s most essential.
To maintain my creativity flowing, I make it a behavior to be taught one thing new daily—whether or not that’s studying, exploring contemporary concepts, or participating with completely different views—which helps me keep revolutionary and open-minded.
I additionally keep deeply linked to our group by actively listening to prospects, artisans, and workforce members. This retains me grounded in the actual affect of our work and jogs my memory of the aim behind every little thing we do.
How do you strategy innovation and threat in your enterprise technique?
In our enterprise technique, we strategy innovation with a mindset of steady studying and adaptation. We actively search out new concepts and rising developments in sustainability and the round economic system, evaluating how they’ll improve our choices and create better affect. Innovation just isn’t about taking pointless dangers however about thoughtfully experimenting with options that align with our core values.
Relating to threat, we prioritize calculated, purpose-driven selections. We weigh potential advantages towards doable challenges rigorously, making certain that each step ahead helps our mission and maintains the belief of our group. This cautious but open strategy permits us to discover new alternatives whereas safeguarding the integrity and longevity of our model.
Finally, innovation and risk-taking go hand in hand, and we embrace each as important to driving significant progress—balancing daring concepts with cautious execution to foster sustainable progress and lasting affect.
What recommendation would you give to somebody beginning a enterprise in in the present day’s fast-changing digital world?
My recommendation for somebody beginning a enterprise in the present day is to remain deeply linked to your objective and values, as these will information your selections and make it easier to stand out in a fast-changing digital world. Deal with constructing genuine relationships together with your viewers—take heed to their wants, be clear, and create actual worth slightly than simply promoting merchandise.
Embrace digital instruments and platforms to achieve and interact prospects, however don’t lose sight of the human component behind expertise. Be adaptable and open to studying, as change is fixed. Take a look at concepts rapidly, be taught from failures, and iterate usually.
Lastly, prioritize sustainability and moral practices from the beginning. Shoppers more and more anticipate manufacturers to be accountable and clear, and constructing your enterprise round these rules will set you up for long-term success and constructive affect.
The place can our viewers join with you and be taught extra about your work or choices?
For deeper engagement, we encourage following our collaborative campaigns and conversations throughout numerous social media channels like Instagram, LinkedIn to remain impressed and knowledgeable about acutely aware dwelling and sustainable decisions. Our viewers can join with us and be taught extra about our work and choices by means of our web site, Ecochoicehub, the place we showcase our full vary of sustainable merchandise and share the tales behind them.
We recurrently put up updates, artisan tales, behind-the-scenes content material, and community-focused initiatives associated to our round economic system mission on Facebook and Instagram.
Following us on these platforms provides a possibility to interact deeply with our model, keep knowledgeable about new merchandise and campaigns, and be part of our rising group of acutely aware shoppers.
– Commercial –
