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As a part of the Morning Lazziness collection highlighting empowering girls who’re making a outstanding impression with their concepts, I had the pleasure of interviewing Enas Fleming.
Enas Fleming is a robust but quiet pressure behind The Energy Inside Coaching. Initially from Yemen, she defied societal expectations, transferring to Dubai to pursue her goals whereas overcoming challenges comparable to social nervousness and navigating a troublesome path to success.
Along with James, Enas left a company profession in oil and fuel to construct The Energy Inside Coaching, pushed by a shared imaginative and prescient to encourage progress and transformation.
With a novel mix of emotional intelligence and resilience, Enas focuses on serving to others discover confidence and readability. Keen about private improvement, she empowers people to face challenges head-on, utilizing Motivational Intelligence to strengthen self-belief and resilience.
Her mission is straightforward but profound: to assist individuals not simply survive, however thrive—outfitted to succeed each personally and professionally.
On this interview, she reveals the mindset shifts, daring strikes, and classes that helped her flip concepts into impactful on-line companies.
Some individuals disrupt industries with daring statements; others change them quietly, with resilience and function. Enas Fleming, Co-Founder and Chief Working Officer of The Energy Inside Coaching, has accomplished each. Born in Yemen, the place alternatives for ladies had been restricted, Enas defied expectations, constructed a profession in oil and fuel, and later co-created one in all Scotland’s fastest-growing management coaching firms. Her work — particularly via The Energy Inside HER initiative — is reworking the face of management in historically male-dominated sectors, comparable to building. Featured right here in our Rule Breakers collection, Enas shares the values, dangers, and rituals which have formed her outstanding journey.
What impressed you to begin what you are promoting, and what drawback had been you obsessed with fixing?
My inspiration comes from two locations: my upbringing in Yemen, the place girls’s alternatives had been restricted, and my profession in oil and fuel, the place I skilled bias and under-representation first-hand. I needed to alter that. The issue I used to be obsessed with fixing was entry — guaranteeing that management coaching wasn’t only for the privileged few, however was obtainable to everybody, no matter gender, background, or price range. Founding The Energy Inside Coaching with my husband, James, gave me the possibility to create a enterprise rooted in empowerment, inclusivity, and resilience.
How has what you are promoting developed since its launch, and what key selections have helped drive that progress?
We began at our kitchen desk in 2017 with a imaginative and prescient and no security web. Initially, survival meant making sacrifices — even promoting private belongings to maintain going. The turning level got here once we determined to concentrate on Motivational Intelligence (MQ), our management framework that goes past IQ and EQ. It gave us a novel differentiator and credibility with shoppers. One other key resolution was to transition absolutely to digital operations throughout the pandemic. It wasn’t simple, however it allowed us to broaden globally and develop stronger.
In your view, what actually units your model aside in at the moment’s aggressive market?
Our model stands aside due to MQ. It’s not idea — it’s a science-backed framework that helps individuals establish and overcome self-limiting beliefs. The place others concentrate on expertise, we concentrate on mindset transformation. That distinction means leaders don’t simply study to handle higher; they turn out to be extra resilient, adaptable, and inclusive human beings. Add to that our dedication to accessibility — lifetime entry, funded locations, and pro-bono work — and we’re not simply one other coaching supplier.
What has been your only advertising technique to date, and why do you assume it labored so nicely?
Our only technique has been storytelling. Whether or not via our Success or Excuses podcast, shopper testimonials, or sharing my private journey from Yemen to Scotland, individuals join with authenticity. In a crowded market, being sincere about our challenges and values has constructed belief far quicker than polished campaigns alone.
How do you keep related to your supreme viewers and perceive their wants or behaviours?
I spend loads of time listening. Which means participating in direct conversations with shoppers, receiving common suggestions from individuals, and being current on platforms like LinkedIn, the place leaders brazenly share their struggles. These insights form our programmes. For instance, The Energy Inside HER originated from listening to girls in building talk about imposter syndrome and a scarcity of help.
What’s one branding transfer or marketing campaign that helped elevate what you are promoting to the subsequent degree?
Launching The Energy Inside HER in 2022 was pivotal. It wasn’t only a programme — it turned a motion in building. Supporting over 250 girls, lots of whom went on to senior management roles, positioned our model as a changemaker, not only a service supplier. It additionally earned nationwide recognition and awards, elevating our credibility and visibility.
What does success appear like for you, not simply in numbers, however in function or impression?
Success is seeing somebody stroll taller after our programme, believing in themselves in a method they didn’t earlier than. It’s a girl in building stepping right into a management position she thought was out of attain. It’s a teen at school, realising they’ve potential past what others count on of them. Numbers are vital for progress, however function is in regards to the lives we alter.
How do you personally outline success, past income and progress metrics?
For me, success is quiet. It’s figuring out I’ve created an setting the place my staff feels supported, shoppers really feel seen, and ladies really feel empowered. It’s not the highlight; it’s the small wins — an e mail from a graduate who simply obtained promoted or a colleague who feels extra assured of their position.
Are you able to share a problem or setback that finally turned a turning level to your model?
The pandemic was that turning level. In a single day, we misplaced all in-person work. It might have ended us, however as a substitute, we tailored. I personally labored across the clock to shift every thing on-line, even promoting belongings to maintain money move regular. It was exhausting, however it pressured us to innovate. Immediately, over 90% of our programmes are digital, and that call made us stronger and greener.
What day by day habits or rituals maintain you centered, inventive, and grounded as a frontrunner?
Early morning walks with James are non-negotiable — an opportunity to get pleasure from contemporary air, replicate, and sometimes study via audiobooks. I prioritise wellbeing: breakfast, health club time at lunch, and a wind-down routine within the night. I additionally make area for stillness, whether or not that’s mindfulness or just cooking for my household. These habits maintain me grounded and energised.
How do you method innovation and threat in what you are promoting technique?
Danger is important for progress. Coming from Yemen and transferring alone to Dubai taught me that getting into the unknown creates alternatives. At TPWT, innovation means listening deeply and performing boldly. Whether or not it’s launching new programmes like Deconstruct: The Standing Quo or introducing a four-day working week, we pilot, study, and refine. Danger is manageable when guided by function.
What recommendation would you give to somebody beginning a enterprise in at the moment’s fast-changing digital world?
Begin with readability in your why. Digital instruments are highly effective, however they’re meaningless with out function. Give attention to fixing an actual drawback, keep adaptable, and don’t be afraid of failure — it’s a part of the method. Most significantly, construct resilience. The digital world modifications shortly, however should you consider in your mission and keep genuine, you’ll discover your viewers.
The place can our viewers join with you and study extra about your work or choices?
You’ll be able to join with me on LinkedIn and discover our programmes at thepowerwithintraining. I additionally invite you to take heed to our household podcast “Success or Excuses” and comply with us on TPWTD LinkedIn, Instagram, YouTube and TikTok for normal insights on management, mindset, and Motivational Intelligence.
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