In case you’re utilizing a buddy or member of the family’s free Prime transport and you do not dwell in the identical home, you may must pay one other month-to-month price. In keeping with an updated customer service page first reported by The Verge, Amazon is ending its Prime Invitee profit sharing program on Oct. 1.
This system is being changed by Amazon Household, which incorporates lots of the similar advantages as Prime Invitee. However Amazon Household solely works for as much as two adults and 4 kids residing in the identical “main residential deal with” — a shared residence. Meaning no extra free transport to different addresses.
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In case you’re the beneficiary of another person’s Prime Invitee advantages, you will have yet one more month to make the most of the present program earlier than the modifications take impact.
Beginning in October, you may should get your individual Amazon Prime subscription to be able to profit from the corporate’s free transport program. First-time subscribers get a yr of Prime membership for $15, however you may be caught shelling out $15 a month to take care of your subscription thereafter.
Prime signups are slowing down
This transfer follows shortly after Reuters reported that Amazon’s Prime account signups slowed down just lately regardless of an extended July Prime Day event. Whereas the corporate reported blowout gross sales numbers, new Prime subscriptions did not meet inside expectations. Within the US, they fell wanting final yr’s signup metrics.
In keeping with Reuters, Amazon registered 5.4 million US signups over the 21-day run-up to the Prime Day occasion, round 116,000 fewer than throughout the identical interval in 2024, and 106,000 under the corporate’s personal objective, a roughly 2% decline in each metrics.
By forcing separate households to have their very own subscriptions, Amazon may very well be wanting to usher in extra Prime accounts after having beforehand missed the mark.
Amazon is not the primary firm to stop password sharing between household and buddies. The e-commerce large is simply the newest to comply with Netflix’s account-sharing crackdown. Whereas it is unclear whether or not this variation will work for Amazon, Netflix gained over 200,000 subscribers following its coverage change.
The brand new Amazon Household program (beforehand generally known as Amazon Household) affords Prime advantages to as much as two adults and 4 kids in a single residence, together with free transport, Prime Video, Prime Studying, Amazon Music and extra. The subscription additionally consists of advantages for sure third-party corporations resembling GrubHub.
Amazon did not instantly reply to a request for remark.