Information firm 257 has launched Pink, an AI-powered platform for residential power suppliers that goals to scale back acquisition prices.
“Our mission is easy: to harness knowledge and AI to assist power firms develop quicker and speed up residential electrification,” stated Scott Rosenberg, co-founder and CEO of 257. “With Pink, each supplier — of any dimension, in any sector — can faucet exact intelligence on each dwelling of their market, driving smarter acquisitions, quicker development, decrease prices and actual progress on electrification.”
Over the subsequent decade, U.S. households will spend billions on power services and products. Tens of hundreds of thousands of houses as we speak would profit from photo voltaic, warmth pumps or new power plans, but suppliers battle to attach with them. Pink can bridge this hole, arming suppliers with household-level intelligence to have interaction shoppers probably to learn from photo voltaic, HVAC and different power effectivity upgrades.
Pink’s free planning and insights capabilities reveal alternatives similar to 135,000 owner-occupied houses incomes over $100,000 a 12 months throughout New Jersey, New York, Pennsylvania and Maryland that rank excessive on 257’s photo voltaic propensity scoring algorithm; and 438,000 houses in New England at the moment on oil or propane warmth that might strongly profit from a warmth pump retrofit. When it’s time to behave, Pink’s performance-based mannequin permits shoppers to activate audiences throughout Meta, Google, junk mail and extra — paying solely once they see measurable outcomes.
Information merchandise from 257
