Apple has a brand new AirTag that is higher at discovering misplaced issues. If solely it might assist discover the goodwill Apple misplaced when CEO Tim Prepare dinner chose to party at the White House on Saturday.
There’s quite a lot of Apple information to unpack — and unbox — this week, between new devices, subscriptions and scandals. On this week’s episode of One Extra Factor, which you’ll be able to watch embedded beneath, I dive into what might have Apple followers feeling misplaced.
Watch this: Testing the New AirTag, Whereas Tim Prepare dinner’s White Home Go to Sparks Apple Boycott Calls
We begin with our first new Apple product of the yr, the 2nd era of the AirTag. It seems to be the identical, it prices the identical, however throws in a couple of useful options for serving to hunt on your misplaced keys. I unbox it alongside the unique mannequin and get into what we’ve learned from testing with CNET managing editor Patrick Holland.
No matter new trackers, many Apple followers spoke out in regards to the firm dropping its approach. Calls for an Apple boycott grew loud on social media after photos surfaced of Cook at the White House final weekend. He attended a VIP party for the Melania Trump film screening, simply hours after the world watched video of the brutal killing of ICU nurse Alex Pretti by Border Patrol brokers in Minnesota.
Prepare dinner did finally deal with it in a letter to his employees, shared by Bloomberg. However the assertion was fairly bland in comparison with the methods Prepare dinner beforehand spoke out against racism and violence, immigration bans or privacy rights.
Is the indignant mob in my social feed an indication of customers pulling again from spending with Apple? We’ll be watching how the strain impacts firm habits.
That is simply the beginning of a busy yr for Apple. This week it additionally launched a brand new subscription service for a artistic suite of apps, known as Apple Creator Studio. However not everybody could also be leaping for pleasure on the probability to be hooked right into a subscription to get the most recent options for his or her apps, as a substitute of simply paying to personal a program. However what do customers truly personal anymore?
For extra One More Thing, subscribe to our YouTube web page to catch Bridget Carey breaking down the most recent Apple information and points each Friday.
