I’ve simply sat via Apple’s WWDC 2025 keynote, and regardless of all of Apple’s fanfare about its new “Liquid Glass” design language, there was little or no that acquired my blood pumping. In reality, it felt like one of the vital underwhelming Apple keynotes I’ve sat via in my 14 years as a tech journalist, and that is not signal for Apple. What I can say with confidence is that it actually must make a splash with the iPhone 17 in September.
Watch this: WWDC 2025: Every thing Revealed in 10 Minutes
It wasn’t that Apple did something particularly fallacious with immediately’s bulletins. I really like most of them. Tremendous, the brand new ‘Liquid Glass’ design language is arguably in an analogous vein to Home windows Vista, but it surely’s good to see iOS get a little bit of a refresh, because it’s felt slightly stale for some time now. Nevertheless it’s hardly groundbreaking, nor will it change how we work together with our telephones.
A few of the new options the corporate introduced — such because the call screening tool or the screenshot search operate that makes use of Apple’s Visible Intelligence — are good to see, however they’re principally the identical as Android’s call screening software and Circle to Search, so it is troublesome to get excited. Ditto the shiny icons now coming to TVOS or the brand new pointer in iPadOS. Even Apple’s Senior Vice President of Software program Engineering Craig Federighi appeared to know that they had nothing a lot to shout about: “A pointier pointer? Who’d have thought!” he quipped.
Thanks for making my app icons clear, Apple, however what can I do with them now?
Tremendous, I just like the windows in iPadOS. However that is one of many solely issues in the entire presentation that piqued my curiosity. I sat up with anticipation when Apple talked about the new Games app, thumbs already twitching with the joy about new titles I may be taking part in because of new platforms or new advances in Apple’s Metallic graphics engine. However no, it is simply a neater technique to view your video games and see your pal’s excessive scores. Massive deal.
I am left feeling slightly deflated by the dearth of pleasure total, so I am compelled as a substitute to look in the direction of September, after we count on to see the iPhone 17 unveiled. It must be an enormous one. It wants some actual razzle dazzle. And never only for me, however for Apple, too.
The Galaxy S25 Edge in opposition to a slice of skinny crust pizza. Your transfer, Apple.
The iPhone 16 is a good cellphone, however its greatest new function was a brand new button for the digital camera that also feels a bit…weird. Final yr noticed the grand unveiling of Apple Intelligence, which to this point has been an enormous letdown, with Federighi stating that extra data on Apple Intelligence’s updates will likely be shared “within the coming yr.” Briefly, it seems like Apple wants a win.
The iPhone 17 may very well be that win. Early rumors level to upgraded cameras with advanced video features for creators, together with the potential for a slimmer iPhone Air that may compete with the Samsung Galaxy S25 Edge. Will this be the yr we see a foldable iPhone? Virtually definitely not, but it surely’d positively be one thing extra thrilling to listen to about throughout an extended keynote.
Possibly I am being too harsh. Possibly I am only a bit jaded after 14 years of masking Apple occasions. Possibly Apple’s keynote beginning at 6 p.m. in my UK time zone meant I am unable to have my dinner but and I am grumpy having to attend for my meals. Or possibly Apple did have to put a bit extra meat on the plate and show that its greatest bulletins of the yr aren’t simply type over substance.
