Nancy Fox doesn’t simply preach technique, she lives it.
With a long time of expertise teaching professionals by means of recessions, tech shifts, and structural business adjustments, she brings a uncommon mix of perception, empathy, and actionable recommendation.
In case you’re trying to navigate uncertainty, enhance your networking sport, and at last construct a enterprise growth system that works, her insights are a masterclass.
Listed below are some takeaways from her current look on the “Be That Lawyer” podcast.
Embracing Uncertainty: The place Progress Truly Begins
Based on Nancy, instances of uncertainty just like the 2008 recession or the post-COVID period aren’t simply disruptive. They’re alternatives. The legal professionals who thrive throughout these durations are those who lean in, keep agile, and spot gaps out there others are too distracted or discouraged to see.
Whether or not it’s pivoting your messaging, updating your providers, or reaching out to a brand new vertical of purchasers, the hot button is strategic flexibility.
Ready for stability is usually a entice.
“Agility is just not essentially what legal professionals are educated in,” Nancy says, “however it’s one thing all of us really want to have a look at.”
Make Enterprise Growth a Each day Behavior: Not a Disaster Response
Certainly one of Nancy’s strongest methods is deceptively easy: concentrate on each day constant exercise. She encourages legal professionals to dedicate simply quarter-hour every day to enterprise growth whether or not that’s messaging contacts on LinkedIn, sending a heat check-in e-mail, or reaching out to a former shopper.
Too many legal professionals deal with advertising and networking like fireplace drills, one thing to scramble for less than when enterprise slows. Nancy believes constant, manageable effort is how rainmakers are constructed. She additionally warns in opposition to relying solely on referrals, emphasizing the significance of a well-rounded pipeline that features direct decision-maker relationships.
Pay attention First: It’s the Shortcut to Genuine Connections
Nancy shared a transformative second from her personal journey: the primary time she walked right into a networking occasion and made a aware resolution to cease desirous about herself.
As an alternative of worrying about what to say or how she was coming throughout, she actually listened.
That shift modified every thing. Conversations turned extra pure, extra significant and, maybe not surprisingly, extra productive. Individuals provided their enterprise playing cards with out being requested. Alternatives emerged that by no means would have surfaced in a extra self-focused method.
“It took away a whole lot of my concern and self-consciousness,” she mentioned. “I began to actually have fabulous conversations.”
“Agility is just not essentially what legal professionals are educated in, however being agile and being versatile is one thing that I believe all of us really want to have a look at,” Nancy says.
In case you’re exhibiting as much as occasions and not using a plan, ready round for referrals, or letting your discomfort with uncertainty maintain you caught, it’s time for a reset.
Nancy reminds us that success in at this time’s authorized panorama doesn’t come from understanding every thing — it comes from being keen to be taught, hear, and adapt.
Steve Fretzin is a bestselling creator, host of the “Be That Lawyer” podcast, and enterprise growth coach solely for attorneys. Steve has dedicated his profession to serving to legal professionals be taught key progress expertise not presently taught in regulation college. His purchasers quickly grow to be high rainmakers and credit score Steve’s program and training for his or her success. He might be reached straight by e-mail at [email protected]. Or you possibly can simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
