Apple will release multiple head-mounted AR and VR products in 2027, with an upgraded Vision Pro headset dropping later this yr, in accordance with a report from revered analyst Ming-Chi Kuo of TF Worldwide Securities on Monday.
There are three Imaginative and prescient collection merchandise at present in improvement together with 4 pairs of good glasses. A Ray-Ban Meta-style good product will see 3-5 million shipments in 2027. Apple expects to ship out greater than 10 million AR/VR merchandise in 2027, suggesting the corporate sees this as the following main client tech class.
Later this yr, nonetheless, Apple will launch the Imaginative and prescient Professional M5 Model, which can see an improve from Apple’s M2 chip.
In 2027, Apple will launch a lighter Imaginative and prescient Air that’ll function a 40% discount in weight and will probably be powered by the newest iPhone processor. A second-generation Imaginative and prescient Professional is slated for 2028 with a model new and “considerably lighter” design at a cheaper price. On the good glasses finish, a mass market displayless pair of frames will see a 2027 launch. For these wanting an XR expertise, prolonged actuality glasses with a built-in see-through colour show will come out in 2028 and people will function AI connectivity.
Apple did not instantly reply to a request for remark.
Good glasses market continues to develop
The worldwide good glasses market was valued at $1.93 billion in 2024 and is projected to rise to $8.26 billion by 2030, in accordance with Grand View Research. It is why many gamers in Massive Tech are leaping in on creating the following era of wearable know-how.
Meta, together with its Ray-Ban and Oakley-branded smart glasses, has proven off its Orion prototype, that includes a clear show that may undertaking info on the lens.
Earlier this yr, Google unveiled Android XR, its new AR and VR platform, together with glasses made in collaboration with Qualcomm and Samsung. Chipmaker Nvidia can also be engaged on AI models to assist the good glasses expertise.
On this race, Meta has essentially the most to realize because it does not personal a cellphone or computing platform and is essentially beholden to rule adjustments from Apple, Microsoft and Google. Nonetheless, gaining a footing within the AR and VR area may enable it to personal each a {hardware} and software program stack in good glasses market.
However Apple has large model loyalty, and entrance into this area could be a significant risk to Meta’s present market dominance. In the meanwhile, the Ray-Ban Meta glasses have sold two million units and its Quest VR headset have additionally pushed 20 million units.
