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As a part of the Morning Lazziness collection highlighting empowering ladies who’re making a exceptional affect with their concepts, I had the pleasure of interviewing Angela Ficken.
Angela Ficken, LICSW, is an entrepreneur and psychotherapist, in addition to the founding father of Worried to Well-Balanced—a digital wellness model that bridges scientific experience with approachable, superbly designed psychological well being instruments for on a regular basis life. With nearly twenty years of expertise in personal observe, Angela has helped a whole lot of shoppers navigate nervousness, stress, and main life transitions. She launched Fearful to Nicely-Balanced to make evidence-based self-care extra accessible, creating digital workbooks, card decks, and seasonal guides which have reached 1000’s of girls looking for sensible help past the remedy room. Angela’s work combines science-backed methods with relatable real-life experiences, serving to ladies prioritize their psychological well being and domesticate calm in a fast-paced world. Based mostly in Boston, she is a passionate advocate for psychological wellness, authenticity, and the facility of small, intentional adjustments.
On this interview, she dives into the challenges, wins, and knowledge she’s gained from over a decade of remodeling on-line companies.
What impressed you to begin your enterprise, and what downside have been you enthusiastic about fixing?
I began Fearful to Nicely-Balanced as a result of I noticed so many individuals struggling to entry sensible, reliable psychological well being assets between remedy classes, or in lieu of remedy altogether. I used to be enthusiastic about creating evidence-based, approachable instruments that would help actual individuals of their day-to-day lives, notably ladies navigating stress, nervousness, and important life transitions.
How has your enterprise developed since its launch, and what key selections helped drive that progress?
The enterprise has developed from a handful of printable assets to a complete library of digital workbooks, card decks, and seasonal guides, in addition to established content material partnerships and model collaborations. A giant turning level was deciding to put money into higher design and person expertise, and to hear carefully to buyer suggestions so every new product was extra aligned with what my viewers actually wanted.
What makes your model or providing stand out in a crowded market?
Our merchandise are created by a licensed therapist, so that they’re rooted in scientific experience however delivered in a heat, inviting, and aesthetically pleasing method as a result of that’s who we’re. We stand out as a result of we’re genuine and clear. That mix {of professional} credibility and real-life relatability actually resonates with people who find themselves overwhelmed by generic wellness content material.
What has been your best advertising and marketing technique to date, and why do you assume it labored so nicely?
Pinterest advertising and marketing and opt-in lead magnets have been extremely efficient for us. I feel it really works so nicely as a result of our excellent buyer is commonly looking for sensible, stunning options in a visible, discovery-driven atmosphere, and we meet them with priceless content material that addresses their wants within the second.
How do you keep linked to your excellent viewers and perceive their wants or behaviors?
I pay shut consideration to buyer messages, product evaluations, and polls on social media, and I frequently ask for suggestions on my e-mail listing. It’s essential to maintain an open line of communication and to deal with your viewers like actual individuals whose voices matter in shaping the enterprise.
What’s one branding transfer or marketing campaign that helped elevate your enterprise to the following degree?
Launching our “Pause & Pivot” card deck as a flagship digital product helped create a recognizable signature for the model. Consumers use these in quite a lot of methods.
What does success appear like for you, not simply in numbers, however in function or affect?
Success, for me, is understanding that the assets I create genuinely assist ladies really feel extra empowered, much less alone, and higher geared up to care for his or her psychological well being. It’s about making an affect that extends past a single buy, into on a regular basis life and self-worth.
Are you able to share a problem or setback that finally turned a turning level to your model?
In 2022, we launched a product that didn’t promote in addition to we’d hoped, which was discouraging. Nonetheless, it pushed us to speculate extra in understanding clients’ ache factors and refining our choices and messaging. That shift turned out to be a significant progress driver for the enterprise.
What each day habits or rituals maintain you targeted, inventive, and grounded as a pacesetter?
I’m a giant believer in each day walks, quick mindfulness check-ins, and scheduling uninterrupted time for deep work—these are non-negotiables for staying targeted and artistic. I additionally make area every night to replicate on what went nicely and what I can let go of.
How do you strategy innovation and threat in your enterprise technique?
I attempt to stay curious and open to experimentation, however I all the time floor new concepts in each scientific proof and real buyer suggestions. Calculated dangers are simpler to take while you’ve accomplished the homework and also you’re clear about your mission and values.
What recommendation would you give to somebody beginning a enterprise in right this moment’s fast-changing digital world?
Keep near your mission, hear greater than you converse, and don’t be afraid to attempt, tweak, and take a look at once more. The instruments and platforms might change, however authenticity, service, and adaptableness are all the time in demand.
The place can our viewers join with you and study extra about your work or choices?
Yow will discover all my assets and join with me here. Additionally, comply with me on Instagram. I all the time love listening to from individuals and supporting their wellness journeys!
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