Watching Ted Lasso is about to be costlier as Apple TV Plus is rising its month-to-month worth once more for US and worldwide prospects. The corporate introduced Thursday that the streaming service will now value $13 a month within the US, efficient at this time. The final time Apple raised its streaming subscription worth was in 2023, bumping it as much as $10 monthly.
In case you’re an present subscriber, you possibly can anticipate to see the worth change 30 days after your subsequent renewal date. Apple mentioned the price of its annual Apple TV Plus plan will keep the identical, as will the worth for Apple One.
Early this yr, the streaming app rolled out on Android mobile devices, extending it past Apple’s interconnected ecosystem. Apple TV Plus presents its personal library of originals like Severance, Gradual Horses and Wolfs, and entry to reside sports activities similar to Main League Soccer and Friday Evening Baseball.
Opponents like Netflix and Peacock additionally elevated their subscription costs this yr, a development we have seen in streaming TV up to now three years. With this $3 worth hike, the ad-free Apple TV Plus prices the identical as Paramount Plus’ premium plan, however barely lower than rival, ad-free variations of Netflix, HBO Max, Hulu and Peacock.
