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As a part of the Morning Lazziness collection highlighting empowering ladies who’re making a outstanding impression with their concepts, I had the pleasure of interviewing Brittney Bogues.
Brittney Bogues is a powerhouse in public relations and model technique, and the visionary Founder and Chief Innovation Officer of Bogues Group. Prior to now 12 months, Brittney has steered her company by way of a high-growth part, with a transparent path to surpass $1M in annual income inside the subsequent two years. Her management has been pivotal in increasing her workforce to fulfill the rising demand from purchasers throughout regulated industries, hospitality, and sports activities sectors, whereas sustaining a status for distinctive service and impactful outcomes.
Brittney’s capacity to create significant partnerships is a trademark of her success. She co-hosted a landmark group occasion with Yelp for Habitat for Humanity, elevating vital funds whereas incomes recognition as certainly one of Yelp’s Prime 9 Most Photographed Occasions of 2024 — a uncommon distinction amongst main cities’ occasions. Her efforts replicate her dedication to mixing enterprise success with social impression.
Acknowledged as a 2024 Enterprise Journal 40 Beneath 40 honoree, Brittney’s management extends past her company’s development. She, together with trusted companions, launched a grant program to help rising entrepreneurs, offering them with funding, media coaching, and promoting help to assist them thrive.
Brittney’s imaginative and prescient continues to form industries and encourage entrepreneurs. She is a relentless advocate for her purchasers, her workforce, and the communities she serves, proving that when daring imaginative and prescient meets execution, extraordinary issues occur.
On this interview, she reveals the mindset shifts, daring strikes, and classes that helped her flip concepts into impactful on-line companies.
I began my enterprise with two key motivations: to assist mid-sized companies and athletes shield their model and inform their story. Rising up within the business, I witnessed firsthand what number of athletes had been taken benefit of or seen solely as meal tickets, and the way mid-sized companies typically felt just like the underdog. I wished to vary that narrative by giving them a voice that resonates, from a perspective that not many can supply—backed by the skillset and fervour to really make a distinction.
I’ve been an entrepreneur for 15 years. My first enterprise closed, and I spent a number of years within the nonprofit sector studying from varied leaders earlier than launching Bogues Group seven years in the past. It’s been a journey of refining techniques, measuring the best metrics, and specializing in what really drives development. The important thing choices that helped us evolve included investing in the best workforce, optimizing our techniques, and strategically figuring out development alternatives inside regulated industries, hospitality, and sports activities.
What units us aside is our private contact, out-of-the-box considering, and the NBA legacy that runs by way of our model. We additionally supply a novel audio system bureau, which supplies our purchasers entry to high-profile audio system and celebrities that many companies can’t faucet into immediately. This provides us an edge in crafting memorable and impactful model experiences that different businesses can’t replicate.
Earned media and award recognition have been our only advertising methods. We’ve but to put money into paid promoting, however our earned media protection and accolades have resulted in nationwide press and worthwhile enterprise alternatives. This has confirmed that nice PR speaks for itself, and the popularity has introduced in new purchasers and strengthened our status.
I keep linked to my viewers by way of common polling, knowledge critiques, and analysis. Understanding knowledge is significant in our discipline; it permits us to trace traits, measure sentiment, and constantly refine our method. Staying in tune with the wants of our purchasers and viewers helps us ship options which might be really impactful.
One in all our standout campaigns was partnering with Bleacher Report for Charlotte’s NBA All-Star Weekend because the official native model activation companion. We activated six main occasions, together with performances by 2Chainz, a Slam Dunk contest, a star basketball sport, and comedy reveals. With over 30 influencers and 25 nonprofit companions concerned, the marketing campaign generated 4.8 million social media impressions, showcasing our strategic planning, deep connections, and PR experience. It was a turning level that introduced nationwide recognition to Bogues Group.
Success, for me, means freedom: not having to reply to anybody, sluggish mornings, and the power to create a way of life that’s pushed by ardour somewhat than routine. It’s about retiring early, spending high quality time with family members, touring, having fun with a number of streams of passive earnings, and making recollections that really matter.
A significant turning level for me got here once I needed to ask myself what sort of enterprise proprietor I wished to be, and be brutally sincere with myself. It was a realization that I wanted to get out of my very own strategy to turn out to be the chief I wished to be. That shift in mindset allowed me to make the daring choices essential to propel my enterprise ahead. I started to create techniques, customary working procedures, and delegate and rent the mandatory roles.
I maintain my mornings devoted to myself and my artistic course of earlier than diving into work. I get up round 4:30 or 5:00 a.m., meditate, pray, work out, after which bathe and prepare. I spend time journaling or listening to a podcast or webinar for inspiration. This routine helps me keep grounded and artistic earlier than beginning my workday at round 10:00 a.m.
As an entrepreneur, danger is inherent—simply opening the doorways to your enterprise is a danger in itself. I method danger with a calculated mindset, finding out the potential outcomes to attenuate uncertainty. Relating to innovation, I embrace it wholeheartedly, making certain that it’s infused into every part we do to constantly add worth for our purchasers.
Whereas I hesitate to present recommendation, I desire to share my expertise. If I had been beginning a enterprise as we speak, I’d give attention to studying AI prompts and figuring out an answer that aligns with my ardour—one thing I can see myself doing every single day, while not having exterior motivation. I’d ensure that my enterprise technique was data-driven and rooted in my true pursuits, permitting me to construct one thing sustainable and significant.
To study extra about Bogues Group, go to BoguesGroup, the place you possibly can discover our Speaker’s Roster and Small Enterprise Hub for sources. You may as well join with me immediately on social media.
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