Cracker Barrel stated Tuesday it is going to be going again to its outdated brand, amid a public backlash to the restaurant and nation retailer’s recent logo change and redesign.
“We thank our friends for sharing your voices and love for Cracker Barrel. We stated we’d pay attention, and we now have. Our new brand goes away and our ‘Previous Timer’ will stay,” the corporate stated in a press release, referring to the basic illustration of a person, often known as Uncle Herschel.
“At Cracker Barrel, it’s at all times been — and at all times might be — about serving up scrumptious meals, heat welcomes, and the type of nation hospitality that appears like household,” the assertion continued.
The outside of a Cracker Barrel restaurant and retailer.
Cracker Barrel
The announcement comes after mounting controversy surrounding the brand new brand, which had foregone the illustration of Uncle Hershel in favor of a simplified text-only brand.
President Donald Trump weighed in earlier Tuesday, arguing the corporate ought to carry again the outdated brand.
“Cracker Barrel ought to return to the outdated brand, admit a mistake based mostly on buyer response (the last word Ballot), and handle the corporate higher than ever earlier than,” Trump wrote in a social media publish. “They received a Billion {Dollars} price of free publicity in the event that they play their playing cards proper. Very difficult to do, however an incredible alternative. Have a significant Information Convention as we speak. Make Cracker Barrel a WINNER once more.”
He added, “Bear in mind, in only a quick time frame I made the US of America the ‘HOTTEST’ Nation anyplace within the World. One 12 months in the past, it was ‘DEAD.’ Good luck!”
After Cracker Barrel introduced it is going to be reverting again to the outdated brand, Trump weighed in once more, saying “congratulations” for the change.
“Your whole followers very a lot admire it,” he stated on social media. “Good luck into the longer term. Make plenty of cash and, most significantly, make your clients blissful once more!”
The outdated company brand for Cracker Barrel (left) and their newly unveiled brand.
Cracker Barrel
The controversy first started after Cracker Barrel debuted a number of newly remodeled restaurant places final 12 months, swapping its outdated nation retailer aesthetic for a brighter, extra trendy Southern nation theme. The redesigned places supply new seating, lighting and bookcases, sustaining beloved signature objects like outsized stone fireplaces and mounted taxidermy deer heads.
Backlash to the brand new look and redesigned brand was swift, with some social media customers questioning whether or not it signifies a departure from Cracker Barrel’s roots and others critiquing the fashionable design selections.
Cracker Barrel CEO Julie Masino beforehand defended the redesign efforts in an interview with “Good Morning America” earlier this month, stating on the time that public suggestions to the corporate’s transformed places had up to now been “overwhelmingly constructive.”
“Folks like what we’re doing,” Masino stated on the time. “Cracker Barrel must really feel just like the Cracker Barrel for as we speak and for tomorrow — the issues that you just love are nonetheless there. We’d like folks to decide on us, and we would like folks to decide on us.”
“The excitement is so good, not solely from our clients, however from our group,” she added.
Eariler this week, Cracker Barrel issued a statement on its web site addressing the response to the emblem change.
“If the previous couple of days have proven us something, it is how deeply folks care about Cracker Barrel. We’re actually grateful in your heartfelt voices,” the corporate stated Monday. “You have additionally proven us that we may’ve executed a greater job sharing who we’re and who we’ll at all times be.”
The assertion continued, “We love seeing how a lot you care about our ‘outdated timer.’ We love him too. Uncle Herschel will nonetheless be on our menu (welcome again Uncle Herschel’s Favourite Breakfast Platter), on our street indicators and featured in our nation retailer. He is not going anyplace — he is household.”
