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As a part of the Morning Lazziness collection highlighting empowering ladies who’re making a exceptional influence with their concepts, I had the pleasure of interviewing Lana Kerr.
Lana Kerr is a celebrated well being and wellness chief with over 20 years of expertise empowering people to feel and look their greatest. A loyal spouse, mom, coach, public speaker, multi-business proprietor, and bestselling writer, Lana has constructed her profession on innovation, resilience, and repair.
Collectively along with her husband, she self-financed, constructed, and managed a fleet of profitable weight-loss clinics, the place she helped hundreds of purchasers rework their lives. Pushed by her ardour for advancing wellness, she went on to launch CO2LIFT® by Lumisque Skincare—the world’s first clinically confirmed gel Carboxytherapy. Right now, CO2LIFT® is acknowledged as a groundbreaking flagship product line that continues to set new requirements in non-invasive pores and skin rejuvenation.
Via her companies, teaching, and talking, Lana Kerr conjures up others to embrace well being, confidence, and function, proving that magnificence and wellness can actually begin from inside.
On this interview, she presents a candid take a look at the realities of entrepreneurship, sharing each the challenges and the victories that outlined her path.
What impressed you to start out your online business, and what drawback have been you captivated with fixing?
Once I began, I didn’t initially know this could additionally assist with intimate pores and skin. My first ardour was pores and skin itself—I used to be asking: what can actually change the pores and skin, restore youthfulness, and do it successfully with out ache or downtime? That search led me to CO₂ remedy. Because the outcomes stored proving themselves, we realized the identical science might be utilized to intimate pores and skin, which opened an excellent larger alternative to enhance individuals’s lives.
How has your online business developed since its launch, and what key selections have helped drive that development?
We launched with a give attention to pores and skin aesthetics, then expanded into intimate well being—serving to ladies with elevated lubrication, sensitivity, vaginal well being, and youthful operate. Right now, CO2Lift Gel can be proving to be the brand new commonplace of care post-surgical procedures. Our key selections have all the time been guided by our medical research, which we proceed to conduct, and by the outcomes we see by way of forward-thinking physicians who’re embracing innovation of their practices.
In your view, what actually units your model aside in at this time’s aggressive market?
What actually units us aside is that CO2Lift is patented and represents a wholly new class in pores and skin regeneration. We’re not simply one other product on the shelf—we’ve created one thing that’s clinically validated, with research revealed in top-tier peer-reviewed journals. Our remedies can complement any skincare routine by boosting its effectiveness, whereas additionally providing a variety of purposes—from aesthetics to intimate well being to surgical restoration. With a excessive security profile and confirmed outcomes throughout all pores and skin sorts, CO2Lift is changing into the trusted selection for physicians and sufferers alike.
What has been your best advertising technique to date, and why do you suppose it labored so effectively?
Our best technique has been training by way of storytelling. We don’t simply promote—we inform. By showcasing actual outcomes, highlighting medical knowledge, and sharing tales from each sufferers and physicians, we’ve been capable of construct belief and credibility. As soon as individuals perceive the science and see the outcomes, the merchandise promote themselves.
How do you keep related to your preferrred viewers and perceive their wants or behaviors?
We keep related by way of an outstanding gross sales drive that works intently with our physicians and suppliers. They’re on the entrance traces on daily basis, constructing relationships, listening to suggestions, and ensuring our companions really feel supported. On prime of that, social media provides us a direct, unfiltered line to our group—sufferers, suppliers, and curious shoppers alike. By listening to each channels, we achieve a transparent understanding of what individuals want and the way we are able to proceed to innovate.
What’s one branding transfer or marketing campaign that helped elevate your online business to the following degree?
Framing CO2Lift Professional because the “jet gas” for pores and skin remedies. That language shifted the notion from non-obligatory to important. It positioned us as the usual of care somewhat than only a complementary product, and that utterly elevated how each suppliers and sufferers seen the model.
What does success appear like for you, not simply in numbers, however in function or influence?
Success, for me, isn’t just measured in gross sales or development, however within the influence we’re making. It’s listening to from a lady who regained confidence after childbirth or menopause, or from a affected person who healed extra comfortably after surgical procedure. It’s additionally in regards to the caliber of individuals we entice—we’ve been lucky to have among the greatest professionals select to work with us to advertise the model, and we proceed to draw the most effective of the most effective physicians who belief CO2Lift of their practices. That, to me, is a robust measure of success: influence, credibility, and the standard of people that wish to be a part of this mission.
How do you personally outline success, past income and development metrics?
For me, success is measured by the amount of lives we contact. It’s the sufferers and prospects who share their tales of renewed confidence and therapeutic, and the ripple impact of these transformations. Success can be about offering a car that advantages households financially—whether or not by way of our companions, gross sales drive, or suppliers who’re capable of develop their practices by providing one thing actually completely different. And it’s in regards to the workplaces we empower to serve individuals in methods they couldn’t earlier than. Past numbers, success is influence—private, skilled, and generational.
Are you able to share a problem or setback that finally turned a turning level in your model?
Within the early days, skepticism was an enormous problem as a result of our method was so new. As an alternative of retreating, we doubled down on medical proof and training. That problem compelled us to construct on a basis of credibility and belief, and it turned the very purpose physicians and sufferers at this time see us as leaders on this house.
What day by day habits or rituals hold you centered, artistic, and grounded as a frontrunner?
My mornings all the time begin with prayer, reflection, and gratitude—it facilities me earlier than the day takes off. I additionally defend time for train and studying, which gas each my creativity and self-discipline. And I follow listening on daily basis—to my workforce, my prospects, and myself. That retains me grounded and related as a frontrunner.
How do you method innovation and danger in your online business technique?
I imagine in taking calculated dangers—rooted in analysis, science, and actual wants. Innovation for us is anticipating what individuals will want earlier than they ask for it, whereas guaranteeing that what we convey ahead is efficient, secure, and actually completely different.
What recommendation would you give to somebody beginning a enterprise in at this time’s fast-changing digital world?
Keep the course. There shall be distractions and setbacks, however persistence is every little thing. Reinvest in your self and in your online business—as a result of development begins with how a lot you’re prepared to pour again into your imaginative and prescient. And above all, worth relationships. In at this time’s digital world, know-how could amplify your attain, however it’s the belief and relationships you construct that create lasting success.
The place can our viewers join with you and be taught extra about your work or choices?
You possibly can join with me on Instagram at @lanakerr and discover our remedies at co2lift. For suppliers who wish to be taught extra about carrying our professional-grade line, go to lumisque. Whether or not you’re a doctor aiming to raise affected person outcomes or somebody in search of regenerative magnificence and wellness options, there’s a useful resource for you.
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