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As a part of the Morning Lazziness collection highlighting empowering ladies who’re making a exceptional impression with their concepts, I had the pleasure of interviewing Lucie Durey.
Lucie Hammond is the founding father of Inexperienced Panther, a clear skincare model born from her private journey of overcoming burnout, power fatigue, and the hidden toxins in on a regular basis merchandise. As soon as a pushed skilled balancing profession and household, Lucie’s well being challenges compelled her to decelerate and re-examine what she was placing in and on her physique.
By months of analysis and a deep detox journey, she uncovered the poisonous reality behind many unpronounceable skincare elements. Decided to create a more healthy various, she launched Inexperienced Panther with a no-nonsense method to skincare—pure, efficient formulations designed to assist long-term wellness with out compromising outcomes.
On this interview, she provides a candid have a look at the realities of entrepreneurship, sharing each the challenges and the victories that outlined her path.
What’s the origin story behind your online business, and the way does it replicate who you might be past the entrepreneur title?
In 2020, I used to be juggling a demanding profession, constructing a cutting-edge digital actuality enterprise, and elevating a younger household. However immediately, my physique couldn’t sustain. A analysis of glandular fever led to months of power fatigue and burnout. I used to be bedridden, exhausted, and stripped of the vitality to work, look after my youngsters, and even totally be myself.
Throughout that point, I turned aware of every little thing I used to be placing into my physique—from dietary supplements to skincare. I realised that a lot of what I had trusted was poisonous or deceptive. By months of therapeutic—combining Western drugs, Jap therapies, and pure cures—I slowly regained my energy. I found one thing profound: once I nurtured my physique, my pores and skin and spirit responded in variety. That intimate connection between well being, self-care, and well-being turned a guiding reality for me.
These challenges formed my values: honesty, integrity, and a zero-compromise method to wellness. They impressed my dedication to merchandise and practices that respect the physique, thoughts, and surroundings. Inexperienced Panther was born not simply as skincare, however as an embodiment of my journey—a mirrored image of resilience, conscious selections, and my need to assist ladies really feel nourished, assured, and entire.
Your work blends goal with enterprise — what’s the “why” that also will get you off the bed on powerful days?
Having a optimistic impression on ladies drives me. Serving to individuals to really feel good (not simply look good), embrace their genuine selves, and really feel supported in a world that always undervalues them—that’s what fuels me. Inexperienced Panther began as a private journey of therapeutic, however it’s grown right into a neighborhood that celebrates ladies, their energy, and their individuality.
Empowerment for me is about creating alternatives, amplifying voices, and honouring range. Each selection we make—from sourcing Kakadu Plum sustainably with Indigenous communities to creating non-toxic, high-performance formulation—is about integrity and impression. I need our work to ripple past skin-deep outcomes, serving to ladies really feel assured, succesful, and seen.
Even on laborious days, I rise up figuring out that in some small approach by Inexperienced Panther, we will foster equality, champion range, and create an area the place ladies carry one another up. That sense of goal makes all of it worthwhile.
Many manufacturers provide related companies, however few seize hearts — what’s your secret to constructing deep emotional resonance along with your viewers?
The key to constructing deep emotional resonance is authenticity. I present up as a lady who has been by exhaustion, burnout, and the gradual, typically messy reclaiming of vitality and confidence. I do know what it feels wish to lose your hearth—the energy, instinct, and knowledge that’s inherently yours. By sharing my story overtly, I join as a lady, and hopefully encourage others to come back again to nurturing and figuring out themselves.
At Inexperienced Panther, every little thing we do—from our neurocosmetic formulations to our neighborhood areas—is designed to remind ladies of their very own energy. We rejoice resilience, self-trust, and female energy, creating an area the place ladies can really feel seen, nourished, and emboldened to step totally into themselves. True resonance comes not from perfection however from connection, braveness, and integrity. Each product, each message, each ritual we create is a reminder: You might be highly effective. You might be radiant. You might be magnetic. And also you should really feel unstoppable—each single day.
What’s been your simplest advertising technique, and might you stroll us by the inventive pondering or risk-taking behind it?
Our simplest advertising technique hasn’t been about adverts or reductions—it’s been about unapologetically telling the reality. I spotted early on that girls over 40 have been bored with manufacturers promising outcomes whereas hiding behind poisonous elements and advertising spin. So we flipped the script: we put honesty, transparency, and actual tales entrance and heart.
The inventive pondering—and the danger—was in leaning totally into authenticity. I shared my very own journey of burnout, therapeutic, and reclaiming vitality, whereas highlighting the science and efficiency behind our neurocosmetic formulations. We educated, we impressed, and we constructed a neighborhood that celebrates ladies getting into their energy—the lioness inside.
It was dangerous as a result of it challenged standard advertising norms, however it labored. As a substitute of chasing short-term gross sales, we nurtured belief and connection. Right now, our viewers doesn’t simply purchase merchandise—they champion the model, interact with our story, and turn out to be a part of a motion that’s larger than skincare.
How do you take heed to your neighborhood — not simply in surveys or analytics — however in ways in which aid you anticipate their unstated wants?
I do know my neighborhood as a result of I’ve lived their life. I’ve been the 40-plus profession lady juggling massive objectives, a household, and the fixed psychological load. That lived expertise means I can anticipate their wants earlier than they’re spoken — from self-care that really works in a time-poor life to the reassurance that it’s okay to place your self again by yourself precedence checklist.
Which marketing campaign, collaboration, or strategic shift felt like a real turning level in your model’s public picture?
I knew Inexperienced Panther couldn’t simply be one other skincare model promising outcomes on the floor. I wished ladies to really feel one thing once they used our merchandise—a way of vitality, confidence, and connection to themselves—not only a seen glow. That meant rethinking skincare fully.
I dove into analysis on the brain-skin axis and neurocosmetic elements, exploring how particular botanicals and actives might affect not solely pores and skin well being but in addition emotional well-being. It was about leveraging science to create merchandise that nurture each the physique and the thoughts. When a lady applies a Inexperienced Panther serum, it’s designed to appease, energize, and uplift—so her pores and skin and her spirit reply in concord.
This concentrate on emotional resonance turned our defining level of distinction. Whereas most manufacturers measure success in texture or wrinkles, we measure it in how ladies really feel—empowered, radiant, and extra totally themselves.
In your personal phrases, how do you measure success past revenue, by way of legacy, affect, or cultural impression?
For me, success isn’t nearly income—it’s concerning the ripple impact of the alternatives we encourage. I measure it by seeing ladies step into their very own energy, rejoice their distinctive magnificence, and make choices that respect their well being and their our bodies. If a lady feels assured saying “no” to a product that’s dangerous, or selecting skincare that aligns along with her values, that’s a victory.
Legacy, for me, is creating an area the place range is well known, the place each lady sees her distinction as energy, and the place the dialogue round magnificence, wellness, and self-respect is elevated. I need to affect ladies to buck the established order, to reject the stress to evolve to an typically damaging mainstream magnificence narrative that tells them they want fixing to slot in. True magnificence isn’t about altering to swimsuit another person’s thought of perfection—it’s about embracing your personal physique, your personal story, and your personal energy.
Are you able to recall a second when a failure turned a narrative value telling in your press or model narrative?
There’s one second that I return to typically—it’s the second when every little thing stopped. In 2020, I used to be operating a cutting-edge digital actuality start-up, collaborating with international manufacturers, pushing the boundaries of what was potential. After which my physique stated “no.” I used to be bed-ridden with power fatigue, burnt out, and completely depleted. My enterprise floor to a halt earlier than it had barely begun. On the time, it felt like the last word failure, a mirrored image of weak point, of ambition outpacing my physique and my life.
However that interval turned some of the formative experiences of my life. It compelled me to decelerate, to confront my very own limits, and to decide to therapeutic on each stage—bodily, emotionally, and mentally. It additionally turned the inspiration for every little thing I might construct with Inexperienced Panther. Selecting to strive once more, to spend money on myself, and to begin a enterprise that aligned with my values required braveness and conviction—however it taught me that our potential is big, thrilling, and completely value believing in.
That story of failure became a story I share overtly as a result of I need ladies—myself included—to do not forget that we’re value it. That braveness, persistence, and self-belief can carry us by the toughest setbacks. As I inform my children, “If we predict we will or we will’t, we’re proper.” That lesson is true for us too, and it sits on the coronary heart of Inexperienced Panther: that taking the leap, even after falling, is the place actual development—and empowerment—lives.
What’s a each day or weekly ritual that retains you grounded and in contact along with your model’s mission, even when enterprise will get chaotic?
Each week, I set non-negotiable time for wellness and household connection. That normally appears like common sauna classes, yoga courses, and cooking nourishing, hearty meals with my children. These rituals aren’t nearly self-care—they’re a technique to reconnect with my goal and the essence of Inexperienced Panther: nurturing ourselves from the within out, making acutely aware selections, and honouring our well being and well-being.
Once I’m on the mat, within the steam, or sharing a meal with my household, I’m reminded why this model exists. It’s about serving to ladies create their very own boundaries, to say sure to what feeds them and no to what drains them, whether or not that’s poisonous elements or relentless stress to maintain up with the world. These weekly rituals maintain me grounded, centred, and aligned with the “Zero Compromise” philosophy on the coronary heart of Inexperienced Panther. They remind me that true magnificence—and true success—comes after we respect ourselves, take heed to our our bodies, and make selections that maintain us bodily, emotionally, and spiritually.
How do you method innovation in a approach that makes your model each trend-aware and timeless?
I’ve by no means been somebody who chases tendencies for the sake of becoming in. For me, innovation isn’t about following what’s standard—it’s about asking, what actually works, feels luxurious, and can stand the check of time? That’s the lens I apply to each Inexperienced Panther product. I need ladies to really feel outcomes, confidence, and care, not a fleeting sense of being “on-trend.”
On the similar time, I’ve all the time had this entrepreneurial curiosity that pushes me to discover the innovative. From my earliest ventures, I’ve been drawn to what’s totally different, intelligent, and forward-thinking—whether or not that’s biotech in skincare, neurocosmetic elements, or sourcing uncommon, resilient botanicals. That stability—practicality, luxurious, and modern innovation—retains Inexperienced Panther merchandise timeless, but all the time distinctively forward of the curve. It’s not about being flashy; it’s about creating merchandise that really feel considerate, potent, and deeply aligned with the lives and values of the ladies who use them.
If you happen to might move down just one piece of knowledge to the following technology of entrepreneurs, what wouldn’t it be and why?
If I might move down one piece of knowledge, it could be this: don’t purchase into the hustle tradition or let anybody else dictate your tempo, your agenda, or your value. Early in my profession, I felt the stress to maintain up, to be “on” continuously, and to chase what everybody else known as success. I burnt out laborious—my physique actually stopped, my vitality vanished, and my enterprise plans floor to a halt earlier than they even actually started.
It took years of therapeutic and reflection to understand that true entrepreneurial energy comes from figuring out your personal lane, trusting your instincts, and giving your self permission to construct in your phrases. You don’t should overwork to overachieve. You don’t should show your self by exhaustion. An important factor you are able to do is respect your personal well being, your rhythm, and your imaginative and prescient—as a result of that’s what means that you can create one thing significant, sustainable, and genuinely impactful.
Successful recognition in your trade is not any small feat — what behind-the-scenes resolution or transfer do you imagine made that potential?
The wonder and wellness trade is extremely aggressive, and I knew that merely believing my merchandise have been excellent wouldn’t be sufficient—having social proof and the type of “road cred” that comes from award recognition is second to none. Awards aren’t only a pat on the again; in a start-up context, they’re invaluable for validating your product and model, and so they assist information iterations and pivots.
One key behind-the-scenes transfer was partnering with individuals who actually understood my story and easy methods to inform it. Audacious Company, for instance, listened intently, translating my journey, values, and the Inexperienced Panther philosophy into award-winning submissions that captured judges’ consideration in a approach solely they might. These sorts of strategic partnerships have been game-changing—having somebody who can amplify your story with perception, creativity, and precision makes an enormous distinction.
In the end, profitable recognition wasn’t about luck—it was about readability, authenticity, and the braveness to speculate time and vitality into exhibiting the world who we’re and why we do what we do. A few of this concerned getting over myself, my fears and my tall poppy syndrome to be okay to face out and communicate up.
How have public recognition, awards, or media options shifted alternatives to your model in surprising methods?
Truthfully, we’re nonetheless very a lot within the early days—Inexperienced Panther has solely been totally working for a couple of yr—so in some ways, it looks like we’re simply getting began. That stated, the popularity, awards, and media consideration we’ve obtained have been extremely encouraging and have opened doorways we hadn’t anticipated.
It’s given us the prospect to attach with a few of our favorite, high-profile stockists and companions who align with our values, which has been each inspiring and validating. Past that, it’s helped amplify our story and philosophy—exhibiting that our concentrate on clear, efficient skincare with a “Zero Compromise” method actually resonates. Whereas we’re simply scratching the floor, it’s thrilling to see these alternatives begin to form the trail ahead.
If somebody hears your title or sees your work simply as soon as, what’s the one message or feeling you hope they depart with?
If somebody encounters Inexperienced Panther or hears my story even as soon as, I hope they depart feeling seen, empowered, and impressed to belief themselves. I need them to know that true magnificence isn’t about becoming into another person’s narrative or chasing an unimaginable ultimate—it’s about embracing your personal energy, knowledge, and authenticity. I need them to really feel that caring for themselves—selecting merchandise and practices that honour their physique, thoughts, and spirit—isn’t indulgent, it’s essential. That whenever you nurture your self, your vitality, your confidence, and your radiance comply with, because of this. And in true model worth rebel, I’m going to go away you with not one, however two messages – the second could be “If i can see her, i may be her” or if that Lucie girl can construct a wellness empire then so can I. I like the thought of encouraging ladies to go forth and conquer the enterprise world on their phrases.
The place’s the most effective place for our viewers to comply with your journey and discover your work?
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