Credit score: Vitality Service Companions
On-line photo voltaic market EnergySage introduced that July noticed report participation from householders working with installers by its photo voltaic market. Notably, EnergySage skilled a 205% year-over-year enhance in householders actively working with installers and an all-time excessive in buyer inquiries over the previous month.
The surge in shopper exercise follows the passage of HR1 on July 4, 2025, and its elimination of the residential ITC on the finish of 2025.
“It’s clear that householders are speeding to benefit from this tax credit score earlier than it goes away,” mentioned Josh Levine, EnergySage chief advertising officer. “The urgency to buy and set up residential photo voltaic techniques earlier than the top of the 12 months is driving actual adjustments in market habits, placing strain on installers and utilities as demand surges and timelines tighten.”
Householders have by December 31, 2025, to have their techniques put in to say the 30% federal tax credit score, which represents a median of $9,000 in financial savings on typical installations, in response to EnergySage Intel information. At a time when electrical energy demand and costs are rising throughout the nation because of an growing older grid, pure disasters and AI information middle progress — with consumption anticipated to extend 130% by 2030 — residential photo voltaic power is the one sensible manner for householders to take management of their power consumption and scale back their power prices.
“Householders who had been contemplating photo voltaic are actually speeding to put in techniques amid surprising timeline adjustments, creating urgency round assembly the tax credit score deadline,” mentioned Maria Kiley, photo voltaic advisor at EnergySage. “With the method requiring not simply set up, however allowing and utility interconnection, we’re serving to 1000’s of house owners navigate going photo voltaic rapidly.”
Photo voltaic installers are additionally being impacted by the urgency to go photo voltaic. A current survey carried out by EnergySage discovered that 35% of photo voltaic installers count on to cease taking new clients earlier than October 1, 2025, and round 9% indicated they’ve already reached capability for 2025.
Analysts warning that photo voltaic trade exercise is predicted to decelerate dramatically in January 2026.
“Whereas this present surge is nice for the trade, we anticipate a short lived slowdown in exercise as soon as the credit score goes away in January,” Levine mentioned. “Even with that anticipated slowdown, we stay bullish on the long-term worth of photo voltaic. It presents clear and unmatched financial and grid advantages, particularly for householders. We count on the market will regulate to coverage disruption and begin steadily rising once more sooner or later within the second half of 2026.”
Information merchandise from EnergySage
