You’ve in all probability heard the saying “consistency is essential” — however in authorized advertising and marketing, it’s greater than a cliché. It’s a technique that may outline the way forward for your observe.
On this latest “Be That Lawyer” episode, I sat down with Rafi Arbel to discover how constant effort, good system-building, and mixing the private with the digital can flip sluggish, regular effort into actual enterprise momentum.
Right here’s what I discovered from our dialog:
Persistence Beats Perfection
“A river cuts by means of rock not due to its energy however due to its persistence.”
That’s how Rafi Arbel sees advertising and marketing, and it suits.
Success comes from constant, repeated messaging throughout channels. Small, regular touches are what carve your home available in the market.
AI Can Assist You Observe By way of
One of the vital sensible takeaways? Utilizing AI instruments to generate motion gadgets or follow-up emails.
Combine this into your workflow so nothing slips by means of the cracks. Let tech do the heavy lifting, so you possibly can keep targeted on connection.
A Laborious Lesson in Operations
Generally it takes a disaster to spark actual change.
Rafi shared how shedding a key worker, with none documented SOPs, compelled his workforce to rethink every little thing.
Now they’ve every day huddles, clear duties, and processes tracked in instruments like ClickUp and SweetProcess. In the event you’re scaling your online business, methods aren’t elective, they’re important.
In the event you’re struggling to face out or construct momentum in your observe, this episode is for you.
It’s about displaying up — day after day — with intention, technique, and the instruments to maintain all of it transferring ahead.
Listen to the full episode here.
Catch our latest “Be That Lawyer” episode here.
Steve Fretzin is a bestselling creator, host of the BE THAT LAWYER Podcast, and enterprise improvement coach solely for attorneys. Steve has dedicated his profession to serving to legal professionals be taught key development expertise not at the moment taught in legislation college. His purchasers quickly change into high rainmakers and credit score Steve’s program and training for his or her success. He could be reached immediately by electronic mail at [email protected]. Or you possibly can simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
