On this episode, host Steve Fretzin and lawyer coach Phyllis Sisenwine talk about the artwork of constructing a authorized apply by intentional networking, relationship-building, and good enterprise improvement methods.
Phyllis shares her a long time of expertise serving to attorneys and professionals join extra meaningfully, handle their time, and switch introductions into actual alternatives.
The best way to Make Introductions That Matter
Phyllis and Steve dive into the significance of context when making introductions. It’s not sufficient to easily consult with somebody since you like them—there must be a transparent enterprise motive.
Phyllis explains that you need to assist your contacts introduce you in a approach that highlights your worth and relevance to the individual you need to meet.
“We’ve got to assist that individual introduce us in the way in which we need to be launched to the type of individual that we need to work with.”
By sharing a brief, compelling story about your journey and the outcomes you ship, you make it simpler for others to advocate for you.
The Solely Factor That Issues in Getting Conferences
The dialog highlights that folks take conferences for enterprise causes, not simply due to private rapport.
Steve and Phyllis talk about the facility of getting your advocates repeat again the story of why a gathering with you is effective.
This ensures the introduction is about up for achievement and that each events perceive the profit.
Mastering Referrals and Observe-Up
Phyllis emphasizes the significance of follow-up and accountability in enterprise improvement. While you’re copied on an introduction, you may see if the opposite individual responds. If not, it’s a chance to succeed in out and have a candid dialog along with your shopper or contact.
She additionally cautions that referrals can go “darkish” if not arrange correctly: “If it wasn’t arrange correctly, if it wasn’t teed up superbly for me or for another person, there may very well be a chasing recreation there. It might go darkish actual quick and it might waste our time.”
Need extra from Phyllis Sisenwine?
Get to know her work and insights here.
Catch the full podcast episode here.
And should you’re severe about rising your apply, don’t miss my new e book, now on Amazon. Check it out here.
Steve Fretzin is a bestselling writer, host of the “Be That Lawyer” podcast, and enterprise improvement coach solely for attorneys. Steve has dedicated his profession to serving to attorneys be taught key development expertise not at present taught in regulation faculty. His shoppers quickly grow to be high rainmakers and credit score Steve’s program and training for his or her success. He could be reached instantly by e-mail at [email protected]. Or you may simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
