– Commercial –
As a part of the Morning Lazziness sequence highlighting empowering ladies who’re making a exceptional affect with their concepts, I had the pleasure of interviewing Jessica Whatman.
Jessica Whatman is the Founder and CEO of AgentSync, Australia’s main digital assistant platform constructed for the brand new wave of founders, lean groups, remote-first operators, and scaling companies that want assist that accelerates fairly than hinders.
In lower than two years, Jess has grown AgentSync from her kitchen bench right into a multimillion-dollar firm working throughout Australia, New Zealand, and the U.S. By means of her signature delegation framework, The SYNC Methodology, she empowers founders to reclaim their time, practice high-performing digital assistants, and scale sustainably—with out the burnout.
On this interview, she gives a candid have a look at the realities of entrepreneurship, sharing each the challenges and the victories that outlined her path.
What impressed you to start out what you are promoting, and what downside have been you keen about fixing?
I’d all the time wished to start out my very own enterprise, however what actually pushed me was a mixture of household and the workforce round me. On the time, my daughter was sick, and I knew I wanted extra flexibility and freedom to be there for her. That was an enormous driver.
I’d additionally been working with Digital Assistants in my actual property position, and I completely cherished them. They have been gifted, hardworking, and such an essential a part of the workforce, however I might see they weren’t all the time being handled or paid pretty. I wished to vary that.
So AgentSync was born—to present enterprise house owners the assist they desperately want, whereas additionally creating higher alternatives and futures for VAs. It’s about fixing each side of the issue.
How has what you are promoting advanced since its launch, and what key choices have helped drive that development?
Once I began, it was simply me matching VAs with enterprise house owners. Quick ahead 3 years, and AgentSync is now a multi–7-figure enterprise with a whole lot of VAs supporting shoppers throughout Australia & New Zealand
The massive shifts have been:
- Creating clear packages so shoppers knew precisely what they have been getting.
- Constructing a coaching hub for VAs so that they have been set as much as succeed.
- At all times specializing in long-term relationships, not fast wins.
In your view, what actually units your model aside in right now’s aggressive market?
We truly care about each side. A variety of companies see VAs as disposable. We don’t. We pay them properly, practice them, and have fun their wins. On the identical time, we be sure that shoppers really feel supported, not left to determine it out alone. That stability is uncommon, and it’s why folks stick with us.
What has been your handiest advertising and marketing technique to date, and why do you assume it labored so properly?
Actually, two issues…being actual on social media and getting out to community. On socials, I share the actual journey, not simply the polished highlights. Individuals join with that as a result of they see themselves within the ups and downs, and it exhibits I truly perceive what they’re going by.
However nothing replaces assembly folks face-to-face. Going to occasions, chatting about my enterprise, and simply as importantly, listening to theirs has been large. It builds real belief and relationships, and that’s the place the perfect alternatives typically come from.
How do you keep related to your superb viewers and perceive their wants or behaviors?
I’m all the time within the room with them (bodily or just about!)…whether or not that’s talking at occasions, leaping on Zoom calls, or chatting in DMs. I additionally pay attention carefully to my workforce, who hear each day what shoppers are juggling. That fixed suggestions loop retains us sharp.
What’s one branding transfer or marketing campaign that helped elevate what you are promoting to the subsequent stage?
Defining our Important and Elite VA packages. It gave folks language for what they really wanted. Purchasers stopped feeling confused, and instantly it was actually clear: “I would like an Important VA for admin” or “I would like an Elite VA to run tasks.” That readability was large for us.
What does success appear like for you, not simply in numbers, however in objective or affect?
It’s concerning the ripple impact. A enterprise proprietor will get their life again, which implies they present up higher for his or her household. A VA within the Philippines earns greater than common and helps their very own household. My workforce will get to be happy with the work they do. That’s the sort of success that really issues to me.
How do you personally outline success, past income and development metrics?
For me, success is about freedom and affect. Freedom to decide on how I spend my days, be current with my household, and never really feel chained to my desk. And affect, as a result of I get to see each side win, enterprise house owners getting their time and sanity again, and our VAs within the Philippines constructing higher lives for his or her households. That mixture is what actually appears like success to me.
Are you able to share a problem or setback that finally turned a turning level in your model?
At the beginning I believed competing on value was sensible. It wasn’t. It meant VAs weren’t paid pretty, and shoppers weren’t glad both. Studying that the laborious approach pressured me to rebuild the enterprise mannequin round high quality and care. That shift fully modified the way forward for AgentSync.
What each day habits or rituals preserve you targeted, artistic, and grounded as a pacesetter?
- Planning my week on Sundays so I don’t really feel overwhelmed.
- Transferring my physique, whether or not that’s the health club or a stroll, to clear my head.
- Making time for content material, as a result of sharing concepts retains me related.
- And most significantly, switching off for household time with my husband and daughters.
How do you strategy innovation and danger in what you are promoting technique?
I attempt new issues shortly, however I don’t wager the entire enterprise on them. For instance, we constructed “Andy,” our AI VA Matchmaker, as a small experiment. It labored so properly it’s now a part of our mannequin. I see danger as studying; typically it really works, typically it teaches.
What recommendation would you give to somebody beginning a enterprise in right now’s fast-changing digital world?
Don’t wait till you will have all of it discovered. Begin small, take a look at quick, and be able to tweak issues. Progress beats perfection each time.
The place can our viewers join with you and study extra about your work or choices?
I’m most energetic on Instagram at @jesswhatman_agentsync. It’s also possible to head to agentsync.com.au when you’re interested by bringing a VA into what you are promoting.
– Commercial –
