Whereas everyone knows the expression “monkey see, monkey do,” it doesn’t fairly hit the mark for me as I sit down to put in writing this. The phrase I’m actually looking for is “emulate.” The definition? To match or surpass somebody or one thing, usually by imitation. There, that’s higher.
Earlier than I am going any additional, let me be clear: this isn’t about puffing out my chest or boasting. I merely consider that every of us has distinctive abilities, and a part of life’s objective is to share them with the world.
As a authorized enterprise growth coach, my function is to show attorneys behaviors, expertise and language that save time, enhance income and assist them in dwelling their finest lawyer’s life. I discovered early on that if I needed my purchasers to succeed, I needed to stroll the stroll myself. If I’m not somebody price emulating, what does that say about my teaching? Why would anybody wish to comply with my lead if I’m not demonstrating management? With that in thoughts, listed here are just a few key habits which have helped me develop—and the way they assist my purchasers comply with swimsuit on their very own journey to rainmaking success.
1. Positivity Powers Ahead Movement
When you’re saying issues like “I can’t” or “I received’t,” you’re setting your self as much as lose earlier than you’ve even began. All of us have robust days and tough stretches, me included. (Have I discussed that I’ve an adolescent?) However right here’s the reality: it’s extremely troublesome to reach enterprise growth with a damaging mindset.
One of the crucial efficient methods I shift my pondering is by taking optimistic motion. Whether or not it’s figuring out, getting chores executed or spending time on enterprise growth, I do issues that transfer me in a productive path. And the thoughts responds.
My purchasers see this consistency. They decide up on the optimism that these habits create. I’m half coach, half therapist and full-time optimist. We discuss all the pieces, billable hour strain, troublesome purchasers or companions, and why enterprise growth efforts could also be stalling. I pay attention, I perceive, after which we collaborate to create a transparent plan. By the top of the decision, my purchasers go away with extra readability, vitality, and confidence than they’d at the beginning. That transformation from skeptical and apprehensive to motivated and forward-looking? That’s the magic.
2. Turning into An Organizational Murderer
I’ll admit it: I was a complete catastrophe when it got here to group. Stacks of enterprise playing cards. Messy file folders. A cluttered inbox. Missed follow-ups with potential purchasers and strategic companions. Sound acquainted?
Plenty of my purchasers begin off this manner. But it surely doesn’t take lengthy earlier than they understand I’ve change into the grasp of group. No paper muddle. Inbox at zero. And sure, I solely work 4 days every week now (humble brag). What modified? I spotted that with a purpose to educate attorneys enterprise growth, I first needed to grasp time administration and group. One doesn’t work with out the opposite.
So, I grew to become a pupil of the sport. I studied productiveness legends like David Allen, creator of “Getting Issues Finished,” and James Clear, who wrote “Atomic Habits.” And I utilized their classes relentlessly. It took time, nevertheless it was a game-changer. At this time, my purchasers see that construction in all the pieces I do, and so they need in on the key sauce. One of the best half? I really like serving to them get there.
3. Construct Your Model To Construct Your Enterprise
Imitation isn’t simply the sincerest type of flattery. It’s the beginning of actual studying. Plenty of my purchasers discover me by way of my books, podcast, or articles — like this one. They’re observing somebody who’s keen to place himself on the market, and that issues.
I’d by no means ask a consumer to do one thing I’m not already doing myself. That’s a part of why the outcomes we get are so robust. Enterprise growth by itself can transfer the needle, however once you mix it with advertising and brand-building, you see transformation. I’m additionally a giant believer in automation and delegation. My digital assistant handles a lot of the backend work, which frees me as much as deal with high-value efforts like consumer engagement, content material creation, and relationship-building with referral sources.
Most of the attorneys I work with battle to even write their first LinkedIn put up. No shock there. As you might be properly conscious, perfectionism and threat aversion are widespread in your occupation. However with me modeling the behaviors and techniques in actual time, we will discover the approaches that work finest for everybody. And since I’ve already examined and refined them, they’ll hit the bottom operating.
The place We Begin Isn’t The place We Finish
When you requested 5 of my highschool buddies how profitable I’d be in 30 years, not one among them would have predicted I’d be a five-time creator and coach to a number of the most achieved attorneys on the planet. However right here I’m, and I don’t take it as a right.
To ensure that my purchasers to develop, I’ve to be the last word function mannequin. I should be the perfect at managing time, mastering enterprise growth, and constructing a model, to allow them to belief the street I’m main them down. Their capability to emulate my programs, habits, and mindset is important to their success.
When you’re hungry to be taught and enhance, take a look at my books, podcasts, movies, and articles at www.fretzin.com. Or for a extra direct path, shoot me an electronic mail at [email protected] and we’ll schedule a 30-minute name to see if there’s a match to work collectively.
Steve Fretzin is a bestselling creator, host of the BE THAT LAWYER Podcast, and enterprise growth coach solely for attorneys. Steve has dedicated his profession to serving to attorneys be taught key progress expertise not at the moment taught in legislation faculty. His purchasers quickly change into prime rainmakers and credit score Steve’s program and training for his or her success. He might be reached immediately by electronic mail at [email protected]. Or you possibly can simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin/.
