Should you’re not lively on LinkedIn, let me remind you it’s 2025. It’s free (until you’ve got a premium account, which I’ve as a result of I’m a heavy person of the platform), it’s moveable (I work together with it primarily on my mobile phone), it’s simple to make use of (in 5 minutes, I can educate you every thing it is advisable know) and it’s one thing you are able to do in these jiffy of every day whenever you’re ready for one thing or between duties.
Why LinkedIn? As a result of your potential referral sources and shoppers are on LinkedIn. As a result of it’s a secure house, largely freed from flamethrowers and trolls. As a result of you may construct a tribe there that may help you and stroll with you in your authorized journey. No different platform is healthier fitted to professionals speaking with different professionals.
Let me briefly share my LinkedIn journey. I joined in 2008. Then it was primarily a resume-sharing website. I didn’t actually know what to do with the platform. I re-engaged in 2011. Once more, it hadn’t developed a lot, and I used to be nonetheless confused by what worth it provided me (until I used to be searching for a job). In 2016, I wrote my second e-book, The Affiliate Handbook, and re-engaged with LinkedIn to advertise the e-book. And I dedicated that 12 months to submit every single day, without end. And I’ve, together with weekends and holidays. And for 9 years, that’s what I’ve executed, rising my following from a couple of hundred members to shut to 80,000.
Throughout that point, I’ve learn each e-book and listened to each podcast episode I may on LinkedIn and realized that succeeding on the platform is straightforward – discover a subject or matters you get pleasure from, ideally your major areas of follow, and submit about it every single day without end, and have interaction with those that interact along with your posts. That’s it. It’s that easy. Do this, and you’ll profit from LinkedIn.
There aren’t any secrets and techniques about LinkedIn. There aren’t any magic potions, silver bullets, or shortcuts. Publish every single day on a subject which means one thing to you. You’ll construct a following, a tribe, and a gaggle that may get to know, like, and belief you and can ship you’re employed or will assist in one other means (provide talking or writing alternatives, give you a job, or give you one thing else you need or want).
However, you say, how do I submit every single day? Let’s assume your major follow space is AI. I frequently submit about AI. It’s simple to share a latest resolution, order, regulation, or article along with your scorching take. That takes a couple of minutes a day. It’s simple to share details about the newest platform, lawsuit, or situation associated to AI. Should you’re in that house, you don’t have any scarcity of content material. Likewise, if you happen to’re a trial lawyer, you may focus on each facet of trial over a whole lot of posts. Should you deal with employment, there is no such thing as a scarcity of data to share. The one factor that stops you from posting every single day is you. You recognize what you do, and there’s sufficient content material to submit every single day for a lifetime and never run out of content material.
And sure, you want a very good headshot, a background picture, a intelligent tag line, and a bio that’s in plain English, ideally within the first particular person, and all the opposite issues to make your touchdown web page look and seem fascinating. However to succeed on the platform, it is advisable create content material that others might be all for, learn, devour, and affiliate you with, and consider you after they have a given kind of case in your neck of the woods.
I do know a lawyer who makes a speciality of writing solely on insurance coverage protection and receives referrals consequently. I do know somebody who writes about non-competes and receives circumstances consequently. I do know somebody who writes on knowledge privateness and will get knowledge privateness circumstances. Write about what every single day, and by no means plan on stopping, and it’ll repay. Too typically, I see people drop off the platform after a couple of weeks or months, as a result of they haven’t gotten any circumstances. Give it time. Should you construct it, they are going to come.
You don’t want to rent a LinkedIn guru for a whole lot or 1000’s of {dollars} to maximise your presence on the platform. Replace your profile web page, decide one or two matters to jot down about, write on these matters every single day, and have interaction with those that interact along with your content material. Do this persistently, and it’ll repay. It’s a easy formulation that produces favorable outcomes.
Frank Ramos is a accomplice at Goldberg Segalla in Miami, the place he practices industrial litigation, merchandise, and catastrophic private harm. You’ll be able to comply with him on LinkedIn, the place he has about 80,000 followers.
