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As a part of the Morning Lazziness collection highlighting empowering ladies who’re making a exceptional impression with their concepts, I had the pleasure of interviewing Marissa Rodriguez.
Company life was not sufficient for Marissa Rodriguez. After shedding her job ten years in the past, Marissa selected freedom and a extremely unorthodox path to success. That leap of religion took her from being a Chief Advertising Officer and Chief Working Officer for eCommerce manufacturers to constructing a enterprise that’s helped her purchasers generate over $100 million+ in eCommerce income.
That is how she did it. A solo journey in 2021, became a life-changing transfer by December. Marissa deliberate a trip to Greece to go to for a good friend’s birthday after which by no means left. She utilized for her visa and moved completely to Greece after rising to understand the slower, extra relaxed tempo of life. Now she has the benefit of being 7-10 hours forward of her purchasers in North America, proving that you simply don’t should be in the identical room and even the identical continent to make an impression. She lives life on her personal phrases whereas placing others on the precise path to do the identical.
In 2024, Marissa launched By way of Expertise®, a web-based platform the place she shares the knowledge that formed her success. By way of Expertise® is about serving to entrepreneurs break away from conventional paths and obtain freedom by mastering eCommerce like she did. For Marissa, success isn’t nearly numbers, it’s about being answerable for your individual life and your individual future. She’s created a web-based group of entrepreneurs who she’s serving to obtain freedom each day.
Her mission is straightforward: assist entrepreneurs construct on-line companies that assist their lives. She believes that with the precise mindset and instruments, anybody can create their very own path to success. In the event you’re in search of actual progress and steering to stay life in your phrases, Marissa’s the mentor to get you there.
On this interview, she reveals the mindset shifts, daring strikes, and classes that helped her flip concepts into impactful on-line companies.
What impressed you to begin your online business, and what downside had been you captivated with fixing?
I wished to assist extra entrepreneurs and founders find success in eCommerce (particularly direct to shopper) so they might expertise larger ranges of company of their lives. For 10 years, I operated as a fractional chief advertising officer and chief working officer, after which I made a decision to create one thing that would impression extra folks and assist them in reaching their targets.
How has your online business advanced since its launch, and what key selections have helped drive that progress?
Initially, I assumed that if I might give folks my information, instruments, and methodology, then they might take all of that have and use it of their companies. What I realized was that the bridge between data and implementation is just too huge for many of us. Founders and enterprise house owners want customized assist to each implement and execute new techniques and processes into their enterprise. And that is the place the idea for mentorship was born.
In your view, what really units your model aside in at present’s aggressive market?
eCommerce is a really silo’d panorama with material specialists who’ve area experience and information however a restricted understanding of the complete ecosystem. There should not many individuals who’ve each launched and scaled companies and have such an intimate understanding of all of the elements required from tech, knowledge, folks, advertising, operations, and finance.
What has been your handiest advertising technique to date, and why do you suppose it labored so properly?
I believe that probably the most necessary advertising methods is knowing the position of direct response advertising on-line. Manufacturers must give attention to the worth they supply to folks. They should place their merchandise as options, instruments, and automobiles that impression another person in a constructive means. Once you make it about an actual individual, you get them to answer you instantly. The lure so many fall into is forgetting that on the finish of the day we create merchandise which can be utilized by actual individuals who lead actual lives. And the extra clearly you may articulate your use case and attributes the stronger your online business will develop into.
How do you keep related to your best viewers and perceive their wants or behaviors?
I’m lucky to fulfill so many nice enterprise house owners, founders, and solopreneurs from the eComm panorama globally. I’d say that there are broad components that all of us share in widespread. The aim of larger ranges of private company and freedom. The concern of failure. And the need to see our efforts bloom fruitfully.
What’s one branding transfer or marketing campaign that helped elevate your online business to the subsequent degree?
I don’t suppose it’s about one branding transfer or marketing campaign. The identical means that I don’t suppose it’s about techniques, hacks, or shiny objects. Development is actually rooted in mastering the basics. It’s about the way you present up each day. It’s about consistency and self-discipline. And it’s way more mundane than folks think about.
What does success seem like for you, not simply in numbers, however in objective or impression?
Success for me is about unlocking alternatives, having a larger sense of private company and freedom, and exhibiting others how they can also design a life on their phrases. We stay in one of many biggest intervals in human historical past. The entry that exists at present, the best way that eCommerce has democratized commerce for normal folks, and the probabilities out there, on account of on-line companies are unbelievable and immersive. My aim is to carry that consciousness and to supply the sources in order that extra folks can get pleasure from the advantages of this second in historical past.
Are you able to share a problem or setback that finally turned a turning level on your model?
Each single problem and setback has set me up for larger issues, and it’s in these moments that we frequently face the best alternatives for growth in our lives. Shedding my job in 2015 gave me the area to really query whether or not or not I wished to stay on my present path. And having that loss is what made me notice that I didn’t wish to proceed climbing the company ladder and that as an alternative I wished to dive into the world of eCommerce. In the long run, it was one of the best factor that ever occurred to me.
What each day habits or rituals hold you targeted, inventive, and grounded as a frontrunner?
The very best behavior that I developed has been studying. I goal for 10-20 pages a day. And fairly actually, it has been essentially the most expansive behavior that I might have ever developed. Generally you don’t have a community of individuals in your life that may encourage you, however you certain can discover them in books.
How do you strategy innovation and threat in your online business technique?
I choose to consider calculated threat. What’s the price of inaction? What occurs if we don’t evolve, reinvest, and push ahead? I imagine that innovation and threat are built-in components everytime you wish to degree up in life and in enterprise. There isn’t a different means.
What recommendation would you give to somebody beginning a enterprise in at present’s fast-changing digital world?
Be sure you actually be taught and perceive the net realm that you simply take time to encompass your self with specialists and mentors, and people who have finished what you wish to do your self. This may prevent time, cash, and psychological bandwidth.
The place can our viewers join with you and be taught extra about your work or choices?
Folks can discover me Through Experience or on LinkedIn and Instagram
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