Meta is diving into AI video generation with a splash. The corporate will work with and license fashions from Midjourney AI, one of many most popular AI image and video corporations.
Alexandr Wang, Meta’s chief AI officer, revealed the partnership in a post on X Friday. It is nonetheless unclear when a doable Meta x Midjourney mannequin might be accessible for individuals to make use of.
1/ Immediately we’re proud to announce a partnership with @midjourney, to license their aesthetic expertise for our future fashions and merchandise, bringing magnificence to billions.
— Alexandr Wang (@alexandr_wang) August 22, 2025
Meta teased a doable software, MovieGen, at its 2024 Join occasion, however we’ve not heard a lot since. Proper now, you’ll be able to add an current file or picture, or you’ll be able to select to “restyle” an current video, which permits Meta to create a brand new model of your video with a distinct aesthetic or background, for instance. However there is no easy, wholesale creation software. That is totally different from opponents like OpenAI and Google, which let AI fanatics immediate with textual content and pictures to create with Sora and Veo 3.
Learn extra: AI Essentials: 29 Ways You Can Make Gen AI Work for You, According to Our Experts
Artistic software program corporations like Runway, Luma and Pika have additionally bolstered their merchandise, driving a brand new wave of AI merchandise all through the previous yr. Meta and Midjourney’s partnership is the most recent signal that AI video is a key element within the ever-competitive race to entice customers with probably the most superior AI merchandise.
Midjourney is a family identify in AI picture creation, and I used to be pretty impressed with its new AI video model after I examined it earlier this summer time. It is also emblematic of one other pattern in AI media in that it is embroiled in a large copyright infringement lawsuit. Disney and Common sued the corporate in June, writing that this system was “a bottomless pit of plagiarism” and that it allowed customers to create imagery that includes protected characters like Yoda and Shrek. Meta confronted an analogous declare, with a gaggle of authors alleging that the corporate used its copyrighted content material with out permission to coach its AI. However the court docket dominated Meta’s actions have been justified as fair use.
Thus far, Meta’s focus has been on integrating its chatbot into its social media platforms, like Instagram and Fb. Its AI fashions, named Llama, have competed with OpenAI’s GPT-5 and Google’s Gemini. However this summer time, the corporate has supercharged its efforts in AI, spending billions to poach high AI expertise and reorganize its inner workforce construction. The Midjourney partnership is without doubt one of the first main strikes from the brand new workforce, and it might level to how that new workforce goes to be approaching innovation. For Meta, working with some of the well-liked AI media corporations might give it the increase it wants.
