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As a part of the Morning Lazziness collection highlighting empowering ladies who’re making a exceptional impression with their concepts, I had the pleasure of interviewing Chandra and Tabitha.
Based by sisters Chandra and Tabitha, moon d’elle is the place Italian heritage meets New York power. Raised between Milan and New York, the duo deliver a singular mix of tradition, sophistication, and trendy edge to each design.
Every pair of moon d’elle footwear is greater than footwear — it’s an announcement of authenticity, artistry, and timeless class. Designed completely in Milan, each shoe is hand made in Italy by grasp artisans utilizing domestically sourced supplies, making certain uncompromising high quality and luxurious.
For Chandra and Tabitha, moon d’elle is greater than a model; it’s a celebration of heritage, craftsmanship, and the facility of ladies who stroll boldly in type.
On this candid dialog, Chandra and Tabitha share their journey, insights, and the methods which have helped them construct a results-driven enterprise and empower different entrepreneurs to do the identical.
What impressed the 2 of you to start out Moon D’elle, and the way did your Italian heritage and backgrounds in vogue and ballroom dancing form the model?
moon d’elle was born out of our shared love for artistry, motion, and elegance. Rising up, we had been surrounded by the class and custom of our Italian heritage, which gave us a deep appreciation for craftsmanship. As two sisters coming from a ballroom dancing background, we mixed our ardour for vogue to create footwear that embody each magnificence and efficiency—items that really feel as if you can dance all evening, whereas grounded in timeless Italian design.
What does the title “Moon D’elle” symbolize, and the way does it replicate your model’s story and identification?
The title is a fusion of “moon” (an emblem of femininity, rhythm, and mystique) and “gazelle,” representing class, power, and motion. Collectively, it captures the spirit of our model—footwear that empower ladies to maneuver confidently via each stage of life, with each grace and individuality.
Why was it necessary so that you can produce your footwear in Italy, and what makes Italian craftsmanship so important to your assortment?
Italy is the guts of luxurious footwear. Producing our footwear there wasn’t only a selection—it was a dedication to authenticity, high quality, and artistry. Italian artisans deliver generations of information and meticulous handcraft to each sew. That focus to element ensures our footwear aren’t simply fashionable, however really timeless.
Luxurious and luxury not often go hand in hand—how did you strike the stability between high-end design and wearability in your footwear?
We needed our footwear to really feel pretty much as good as they appear, so you possibly can really put on them and stroll round. To realize the comfortability, we use reminiscence foam insoles, light-weight development, and punctiliously chosen supplies, with out compromising on design. Each pair is engineered for motion—whether or not it’s an evening out or an all-day put on—so ladies don’t have to decide on between class and luxury.
Are you able to stroll us via the design course of—from concept to completed shoe—and what makes every pair distinctive?
It begins with inspiration—generally from structure, our each day lives or our travels. We sketch, refine, and work carefully with Italian artisans who prototype every design by hand. Supplies are sourced domestically, and each element—from the curve of a heel to the position of {hardware}—is taken into account with each magnificence and performance in thoughts. What makes every pair distinctive is that mix of artistry and intention: they’re designed not simply as footwear, however as wearable artistic endeavors.
What challenges have you ever confronted launching a luxurious model completely on-line, and the way are you constructing belief with first-time consumers?
Luxurious has historically been tied to in-person experiences—touching, attempting on, and seeing items up shut. Launching completely on-line meant we needed to discover new methods to construct that very same sense of belief. We’ve invested in clear storytelling, detailed product images, and direct engagement with our group. Buyer suggestions and phrase of mouth have additionally been key—we thrive on satisfying our prospects and like to see the momentum and buzz that we’re constructing via the model.
How do you envision Moon D’elle evolving over the subsequent few years—are there plans to increase into retail or different product traces?
Our imaginative and prescient is to proceed rising the model thoughtfully. Whereas we’re centered on constructing our on-line presence now, we see alternatives in selective retail partnerships beginning with pop-ups and different in-person occasions and experiences. We additionally lately launched a brand new personalised accent line and sit up for increasing on that and different creations.
As sisters and enterprise companions, how do you divide roles and keep concord each creatively and professionally?
We lean into our strengths and all the time collaborate collectively as two minds are higher than one. We’re superb at bouncing concepts off one another, listening to one another and respecting one another’s views. Our shared imaginative and prescient retains us aligned, even once we strategy issues otherwise.
What recommendation would you give to different ladies trying to launch a luxurious model or enter the style house with no prior e-commerce background?
Begin together with your ardour and imaginative and prescient, then be prepared to study each step of the way in which. Encompass your self with mentors, search suggestions, and don’t be afraid to pivot. The digital panorama can really feel overwhelming, but it surely additionally provides unimaginable instruments to attach instantly together with your viewers. Most of all, keep genuine—your story and perspective are your biggest differentiators.
The place can our readers discover your assortment and keep up to date on the most recent from Moon D’elle?
You possibly can discover the complete assortment at moondelle, and observe alongside on Instagram for the most recent launches, behind-the-scenes moments, and styling inspiration.
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