The Tremendous Bowl is an effective time. You eat an excessive amount of, you in all probability drink an excessive amount of, and this 12 months the half-time present options one of many largest performers on the planet. However three hours of enjoyable is not an important purpose to purchase a brand new TV. The Winter Olympics, then again, simply is likely to be. We’re speaking two-plus weeks of massive occasions (actually) like big-air snowboarding, and when you seize a Peacock subscription (or personal VPN), you possibly can catch just about all of it in 4K. For such an event, Samsung’s 77-inch S90F QD-OLED for $2,000 might be the right pairing.
The S90F is a beautiful show and one of many best TVs of the 12 months. Whereas it would not provide the identical scorching punch of Samsung’s flagship S95F, its modest brightness enhance over the previous S90D supplies greater than sufficient gleam and sparkle for something you possibly can stream, together with the rugged snowy peaks of the Milan Olympics. It has hovered round this value for a short time, but it surely doubtless will not see a much bigger low cost till the tip of the 12 months.
I have been watching the preliminary occasions of the 2026 video games on the S90F, and it is already been a thrill journey. The Males’s Downhill coaching runs, which included high-speed drone cameras following the opponents for a POV take a look at the slopes at an insane 100-plus kilometers per hour, had my pulse quickening from the bounce.
The colourful colours, wealthy blacks, and gleaming white snow all look unbelievable, whereas the TV’s 120-Hz refresh price ensures the quickest photos look easy as silk. (One fast notice for eager eyes: The bigger 85-inch mannequin would not use the identical quantum dot show for enhanced colours because the 77-inch mannequin or the 65-inch model I examined, so it should carry out barely worse.)
The S90F is rather more than an important sports activities TV, after all. Its wonderful distinction and processing present critical cinematic chops, out of your favourite streaming companies to 4K HDR Blu-rays. I have been impressed by the display’s stable glare discount, which is not fairly as highly effective as Samsung’s matte-screen fashions, however supplies more true black ranges for my cash, resulting in deep distinction in any room.
It is also an important TV for watching in giant teams: I really like its off-axis efficiency when sitting at a bizarre angle from the display, which is among the many greatest I’ve ever examined. That is particularly helpful for bigger TVs, letting the entire crew circle the display with none noticeable lack of shade or brightness from any place. Little touches just like the solar-powered distant and Samsung’s improved Tizen interface make the TV intuitive to make use of as your each day driver.
If you happen to’re an Olympic nut like me, and you have been ready to tug the set off on a brand new display, now’s your second. The S90F is a killer show, particularly on a candy deal.
