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As a part of the Morning Lazziness sequence about empowering girls who encourage and do unbelievable issues with their concepts in society, I had the pleasure of interviewing Roberta Perry.
In 2005, Roberta Perry was 43 years previous, however her pores and skin felt twenty years older—dry, itchy, and irritated. The turning level got here when a droplet of blood fell onto a piece doc after she had scratched her elbow too onerous. That second sparked a mission to seek out aid. She found exfoliating merchandise and commenced attempting them—about 15 completely different manufacturers in complete. Like Goldilocks testing chairs, beds, and porridge, Roberta explored numerous choices however discovered none that actually happy her. Decided to create a greater answer, she started researching botanical oils and exfoliants, experimenting with mixtures and testing batch after batch till she lastly developed a method she cherished.
In 2006, with the help of her late sister Michelle, Roberta co-founded ScrubzBody Pores and skin Care Merchandise. Whereas the model sells handmade skincare crafted with skin-loving substances, what Roberta cherishes most is how the enterprise empowers individuals with permission for self-love, self-care, and pampering. ScrubzBody serves loyal retail prospects, choose wholesale shoppers, and private-label companions. Additionally they host enjoyable, interactive “Make Your Personal Scrub” events for teenagers and adults at their retailer.
A standout second for the model was being featured because the highlighted enterprise on the season one finale of Sell It Like Serhant on Bravo TV, hosted by Ryan Serhant of Bravo and Netflix fame.
What impressed you to develop into an entrepreneur within the magnificence trade, and what led to the creation of your model or product line?
It was my journey of dry, cracked pores and skin that had me attempting dozens of various kinds of scrubs. After wincing from a salt scrub that went right into a minimize, I knew sugar was the best way to go. A number of trial, error, and analysis later, I had created a sugar scrub that made my pores and skin really feel extremely delicate and made my bathe expertise enjoyable once more.
As a lady navigating the wonder enterprise world, what distinctive challenges have you ever confronted, and the way did you overcome them?
After I first began, I had many naysayers, each from individuals in my world and others within the skincare house, as a result of I didn’t have knowledgeable esthetician license and had by no means began a retail/wholesale enterprise earlier than.
I made a decision to cease listening to everybody else and belief myself. I had expertise in gross sales and a few advertising, together with a set of abilities that helped me determine issues out as they got here up. I additionally had my late sister, Michelle, by my aspect at gross sales occasions, which made the lengthy hours and all of the schlepping a lot extra enjoyable.
The wonder trade could be each aggressive and demanding—how do you keep private well-being whereas rising your model?
I used to be fortunate sufficient to begin this with Michelle, and after she handed, my greatest good friend from rising up, Wendy, got here to work with me. By having a lot belief within the individuals I work with, I used to be and might bounce concepts off with out fear. I can vent. I can strategize, all in a secure house. Additionally, I’ve an unbelievable community of girls within the house. We elevate one another versus being aggressive. My enterprise besties perceive the demand and assist me navigate all the great and the nonsensical. I additionally ensure that to seek out day without work.
Which networking methods, communities, or collaborations have helped you construct significant connections within the magnificence house?
Indie Enterprise Community is my go-to place for all issues skincare/magnificence and enterprise. The mentor, Donna Maria, is so good in her educating to entrepreneurs like me methods to do it higher and with extra intent. Easy methods to construct an viewers of loyal prospects and a neighborhood round my model. I’ve listened and realized for a few years.
My smaller Chignon 7 enterprise bestie group is a tight-knit group of girls whom I met within the Indie huge group, however we developed significant connections and relationships, so it has grown a lifetime of its personal.
How do you method mentorship—each as a mentee and mentor—and the way has it influenced your development as a magnificence entrepreneur?
I really like each being mentored and mentoring. I’m a powerful proponent of sharing information, because it solely makes us stronger as enterprise individuals. Due to this, I’ve given my personal label prospects data on methods to develop a enterprise and market anytime they ask. I even created a category to show all of it.
Being mentored gave me confidence and information, and an opportunity to bounce concepts off of somebody who had been there.
What methods have labored greatest for gaining loyal prospects and constructing belief in your magnificence model?
Fingers down, one of the best ways for us to realize loyal prospects is to supply them the very best customer support. My group and I am going out of our approach to make each expertise personalised and particular.
We hearken to what our prospects need and do our greatest to accommodate it. We provide loyalty specials like refills on the preferred merchandise. We customise scents. However the very best factor I can say about what we do is that we ship on our guarantees and have finished so since 2006.
Which advertising methods (similar to social media, influencer partnerships, content material advertising, or occasions) have been only for what you are promoting, and the way do you measure their success?
I attempted however stopped utilizing influencer connections, and I like to think about social media as my “hey, how are you, we’re right here doing this” kind of interplay, and never far more. My clientele, total, is extra like 45-60, so I choose the direct hi there of electronic mail. I’m very constant and ship them a minimum of weekly. I’ve a sequence that welcomes individuals as quickly as they enroll. I’ve a birthday and a loyalty circulation. I section and supply native occasions to the locals and extra.
I donate to numerous occasions, wanting to place my product in a number of arms vs any kind of digital or printed advert. I do the identical factor with small sponsorships, like a yoga occasion or my native city having film nights. It’s an ideal approach to hold us entrance of thoughts extra authentically.
Are you able to share a significant setback or turning level in your magnificence entrepreneurship journey, and the way you navigated by means of it?
After I misplaced Michelle, I misplaced my sister, my greatest good friend, and my enterprise VP suddenly. I do know I used to be numb and going by means of the motions for a minimum of a 12 months, and I used to be relying on Wendy and my in-place programs to get me by means of the weeks. I couldn’t keep within the retailer she and I had constructed anymore, so I began on the lookout for one other house. I wished and wanted a undertaking and a brand new, recent begin, so getting a brand new retailer was going to be it.
Farmingdale was precisely the city I used to be on the lookout for, and shifting right here gave me what the enterprise and I each wanted. A recent begin and a brand new starting. And I do know Michelle is smiling on the lovely occasion room house we constructed as a result of the Make Your Personal Scrubz Events have been her concept.
What’s one piece of recommendation you’d supply to girls who’re simply beginning their entrepreneurial journey within the magnificence trade?
Discover your individuals and cater to them successfully, with nice merchandise and/or companies, after all, however most significantly, providing the very best customer support you possibly can muster. Discover programs that be just right for you and proceed to make use of them. Don’t be afraid to pivot. Discover others whom you possibly can depend on for good recommendation. Don’t surrender when it’s not enjoyable anymore. Creating is enjoyable. Enterprise is enterprise. Make them work collectively, and the enjoyable will come again.
Is there a quote, mantra, or philosophy that guides your decision-making and management as a magnificence entrepreneur?
“Construct what you are promoting across the life you need” was a quote by my mentor, Donna Maria, and I took it to coronary heart. Small enterprise entrepreneurship, not to mention a retail retailer, can suck the life out of you, however not if you’re intentional about taking day without work. I’ve at all times made loads of time for household, associates, and my very own life, so I discovered a needed stability that helped construct a model that retains me excited.
Right here is our signature query: “What Are The 5 Issues You Want To Overcome Self-Doubt and Construct Confidence?” (If doable, please share a narrative or instance for every one.)
The 5 issues are: Not being afraid to ask questions. I discovered a bunch of like-minded makers after I joined the Indie Enterprise Community, so straight away, I had wonderful assets. Self-Love. It’s very straightforward to doubt your self, however believing in your self and your concepts goes a great distance. Perseverance. I had an concept and I went with it. I had many detractors, however I simply stored shifting ahead with my concept. Having my sister and Wendy in my nook helped me keep on monitor! Delight can be my 4th factor. I used to be then, and am now, very pleased with the merchandise we produce. We began with an concept of straightforward, energetic substances, and we’ve got by no means strayed from that aim. Lastly, Information is the fifth. Studying all you possibly can about your chosen discipline will serve you nicely. Don’t have a solution now? Go discover it. Dig deep and have the solutions to the questions your prospects will ask. Bear in mind that you’re a skilled, most particularly when impostor syndrome hits. And it’ll, so kick it away.
Okay, we’re almost finished. You’re a individual of nice affect. When you may encourage a motion that might convey probably the most quantity of excellent for the best variety of individuals, what would that be? You by no means know what your concept can set off.
It’s so easy, however being type and having a humorousness is, for me, the reply to many of the chaos on the planet. So I might like to see extra of that.
How can our readers additional observe your work on-line?
ScrubzBody.com is our web site. On FB and YouTube, we’re /scrubzbody; on Instagram, we’re @scrubzbodyproducts
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