The subscribers spoke, and Spotify listened.
This week, the 19-year-old Swedish music streaming service will begin rolling out Messages throughout the Spotify app for subscribers to share suggestions about music, podcasts and audiobooks. Messages can be accessible to Free and Premium members 16 and older on cell units in sure markets.
Spotify says it would “proceed constructing and refining the expertise for extra Spotify customers across the globe within the months forward.”
The corporate careworn that its in-app Messages should not be the one place customers share suggestions. “As at all times, you must proceed sharing Spotify content material immediately by means of your favourite platforms like Instagram, Fb, WhatsApp, Snapchat, TikTok, and extra. Messages on Spotify are designed to enhance these integrations, not exchange them.”
Spotify says Messages is not going to solely be nice for customers, but additionally artists, authors and creators to unfold the phrase about their work and “create new followers.”
Including the function is just about a win-win, mentioned Bruce Houghton, editor of music tech weblog Hypebot. “Something that Spotify does that makes it extra like a social community and engages followers is sweet for artists and different creators,” Houghton informed CNET. “The larger win for them can be if Spotify expands Messages to additionally allow them to message their followers.”
The brand new course of is easy: Faucet the share icon subsequent to no matter you are listening to within the Now Taking part in View, choose a buddy, and hit “ship.” On the receiving finish, you may settle for a message request, react with emoji and texts, and share content material with the opposite particular person. You will get to Messages out of your profile picture within the high left nook.
For now, Messages will solely be one-to-one conversations with folks you’ve interacted with earlier than by means of Spotify. That features family and friends with whom you’ve got shared Spotify content material, joined for Jams, Blends or collaborative playlists, or in the event you share a Household or Duo plan.
Spotify mentioned that its commonplace guidelines towards “unlawful and dangerous content material” are additionally in impact in Messages and that its encryption know-how will shield information there.
