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As a part of the Morning Lazziness collection highlighting empowering girls who’re making a exceptional impression with their concepts, I had the pleasure of interviewing Susan Nefzger.
Susan Nefzger is a World Communications Guide, Author, Creator, and Coach with over three a long time of expertise constructing model consciousness by strategic communications, public relations, and storytelling. She is keen about connecting individuals and types in vibrant, genuine, and collaborative methods, whereas guiding executives by skilled transitions with customized teaching, technique, and entry to her world community.
Her profession spans various industries together with healthcare, tech, SaaS, hospitality, authorized, nonprofit, B2B, B2C, and company communications. Susan has curated a robust worldwide community throughout the U.S., Hispanic markets, the UK, Australia, France, Spain, Israel, and the Caribbean Islands. She has led impactful campaigns and consulting tasks for shoppers equivalent to Tenet Healthcare Florida, College of Miami Sylvester Most cancers Middle, Paley Limb Lengthening Institute, CyberKnife Facilities, Florida & Georgia State Authorities, Beyondish.com, Chesterfield Auto Components, and quite a few nonprofits and personal firms.
As an writer, Susan has printed a number of books together with A Sensible Information to Dwelling Fearlessly, A Sensible Information to Consciousness, Placing Consciousness Into Follow, and Imagine You Can Dwell a Life You Love at 50+.
On this interview, she provides a candid have a look at the realities of entrepreneurship, sharing each the challenges and the victories that outlined her path.
What impressed your leap into entrepreneurship, and what private experiences sparked the concept behind your present enterprise?
Having labored in extremely accountable positions for 16 years, and as my son was going to main college, I needed two issues. First, I needed to be out there for my son as he was recognized with a studying dysfunction. And second, after thorough discussions with colleagues and friends, I needed to work for myself to be able to have a versatile schedule.
I turned profitable at doing each—volunteering in my son’s classroom whereas additionally beginning a enterprise that helped small companies market themselves and enhance visibility for his or her manufacturers, non-profits, and healthcare operations.
What core downside does your enterprise clear up, significantly for girls or underserved communities—and the way does your method stand out in at the moment’s aggressive area?
At present, my enterprise is twofold. I proceed my communications experience by consulting, and I’m additionally a non-fiction author and coach. My teaching and writing enterprise helps girls be taught to turn out to be self-aware by each day workout routines, breathwork, and acutely aware residing practices. By guiding them by self-discovery, I assist girls join with their goal and step right into a extra fulfilling life.
What had been a few of the hardest obstacles you confronted early in your journey as a lady entrepreneur, and the way did you navigate by them?
A few of the obstacles had been private. I used to be in a dedicated relationship with my son’s father that ended and included a prolonged litigation. It impacted my public skilled repute by its very nature, given the publicly out there data. Nevertheless, as a substitute of harming me, it emboldened me. I selected to give attention to my work and my resilience, which solely strengthened my repute.
When the going will get powerful, what retains you grounded and motivated to maintain pushing ahead?
My religion has all the time been an ideal supply of power for me. My resilience comes from figuring out I can rely on myself. I see the larger image and perceive my position on this planet. I do know nothing lasts endlessly, and I’ve items to share that may assist others dwell with extra goal and pleasure. That perception retains me transferring ahead.
What each day habits or non-negotiable routines provide help to keep centered, creatively energized, and balanced as a founder?
My each day rituals are threefold:
- As quickly as I get up, I say a couple of of my favourite prayers and specific gratitude for no matter comes up—whether or not it’s the love in my life, a roof over my head, or the great thing about the sky.
- I visualize the world I’m creating by my work, then meditate and write within the mornings.
- I’m going for an extended each day stroll in nature, taking pictures and sharing them. I consider the sunshine I seize carries a vibration that may uplift others.
A mantra I return to typically is Julian of Norwich’s: “All shall be properly, and all shall be properly, and all method of issues shall be properly.”
What’s been the best development lever for buying new shoppers or increasing your buyer base?
It evolves with the occasions. I’m lively on LinkedIn and inside area of interest teams that present referrals. I additionally develop by retreats within the South of France and my books, which draw from my spirituality. Podcasts, articles, and talking engagements have additionally been highly effective in constructing visibility and belief.
What branding or advertising and marketing choice had the largest impression in elevating your enterprise and constructing belief along with your viewers?
Changing into concerned with my native Chamber of Commerce was vastly impactful. Once I launched my first e-book, my city offered overwhelming help. That have confirmed me the ability of group. Since then, e-book signings, occasions, and a sustainable communications profession have all boosted visibility.
How do you personally outline success—not simply as a enterprise proprietor, however as a lady residing a purpose-driven life?
Success is outlined by how many individuals I assist awaken to self-awareness and acutely aware residing. Seeing shoppers understand “it’s so easy, why didn’t I see it earlier than?” after which watching them dwell their goal—that’s success.
Are you able to share a mistake or misstep that taught you a lesson you continue to carry with you at the moment?
I don’t actually consider in errors. Each choice shapes our path. If we’re aligned, issues stream. If not, we face challenges that in the end information us towards readability and development. What appears to be like like a mistake within the second typically reveals itself as a blessing later.
What’s your finest recommendation for girls simply beginning out—particularly first-time entrepreneurs feeling overwhelmed or not sure of their subsequent steps?
Lean on mentors. Don’t be afraid to ask for assist. We’ve a accountability to help one another, particularly youthful girls. There are such a lot of organizations, girls’s chambers, and networks devoted to skilled development—use them.
How do you method threat and innovation, particularly in fast-changing or male-dominated industries?
Danger and innovation are a part of my DNA. That mentioned, I look to others who’ve walked the trail earlier than me to be taught from them. The tempo of at the moment’s world means we should all the time be studying, researching, and adapting so we don’t fall behind.
Should you lead a workforce, how do you foster a tradition of belief, inclusivity, collaboration, and development?
I lead by listening. Everybody should really feel seen and heard. Work turns into purposeful when people carry themselves absolutely to their roles. When collaboration is inclusive, it sparks innovation, development, and the braveness to ask exhausting questions and check out new issues.
What are the highest 5 mindset shifts or private practices that helped you overcome self-doubt and develop your confidence as a lady entrepreneur?
- Sturdy work ethic.
- Studying from profitable individuals.
- Volunteering with significant organizations.
- Staying impartial and avoiding judgment.
- Main with positivity and self-belief.
Should you might spark a worldwide motion by your work, what wouldn’t it be—and why is that mission significant to you?
A motion prioritizing self-awareness by pleasure. Once we dwell in consciousness, we see the sweetness in all issues, even challenges. This reduces battle, will increase peace, and permits us to behave from compassion quite than selfishness. We’re all related—self-awareness makes that fact seen.
What’s a quote, philosophy, or guiding perception that shapes the way you lead, create, and dwell day-after-day?
“Dwell consciously and positively.” Circulate occurs once we cease resisting life. My management is rooted in presence and positivity, inspiring others by ardour and instance. Once more, Julian of Norwich’s phrases anchor me: “All shall be properly, and all shall be properly, and all method of issues shall be properly.”
The place can our viewers join with you, discover your work, or comply with your entrepreneurial journey on-line?
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