In a market flooded with digital noise and half-baked methods, legal marketing expert Chris Dreyer stands out by providing one thing uncommon: readability.
Because the CEO of Rankings.io and the thoughts behind the PIMCon convention, Chris is reshaping how legislation companies take into consideration scaling, branding, and attracting purchasers.
In our “Be That Lawyer” dialog, we explored what really works in 2025, and the way attorneys can cease overthinking and begin executing.
Key Methods for Skilled Progress
Chris shares actionable insights on advancing your profession and enterprise in a aggressive setting.
He discusses confirmed strategies for constructing a powerful skilled community, leveraging digital instruments, and adapting to trade adjustments.
Chris additionally highlights the significance of steady studying and strategic planning to attain long-term success.
In the event you’re on the lookout for sensible recommendation to raise your skilled journey, Chris’s experience supplies a beneficial information.
Prepared, Fireplace, Purpose: Overcoming Evaluation Paralysis
Right here, I notice that many attorneys spend a lot time getting ready and aiming that they get caught in evaluation paralysis and by no means really execute.
Whereas cautious planning is essential, nothing occurs with out motion. Generally, it’s good to take the shot and regulate as you go. In any other case, perfectionism can maintain you again from actual progress.
What’s the Greatest Content material for Constructing Your Model?
On this phase, Chris supplies a data-driven evaluation of the best content material varieties for skilled model progress.
He discusses which codecs equivalent to instructional posts, video insights, and thought management articles constantly generate the very best engagement and credibility.
Chris additionally explains how one can align your content material technique together with your target market’s wants, making certain your efforts result in measurable outcomes.
“Within the search engine advertising and marketing facet, one of the vital difficult issues is hyperlink constructing,” Chris says. “And hyperlink constructing, by and enormous, is relationships. It’s the toughest factor to do.”
Whether or not you’re new to authorized advertising and marketing or able to scale your legislation agency to the subsequent stage, Chris’s playbook is evident: put money into relationships, focus your area of interest, and execute like your fame depends upon it as a result of it does.
Take heed to the latest episode of “Be That Lawyer” here, and if you happen to’re severe about leveling up your enterprise growth, seize a duplicate of my new ebook, now available on Amazon.
Steve Fretzin is a bestselling creator, host of the “Be That Lawyer” podcast, and enterprise growth coach solely for attorneys. Steve has dedicated his profession to serving to attorneys be taught key progress expertise not at present taught in legislation faculty. His purchasers quickly turn into prime rainmakers and credit score Steve’s program and training for his or her success. He may be reached straight by e-mail at [email protected]. Or you possibly can simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
