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As a part of the Morning Lazziness collection, which highlights empowering girls making a exceptional impression with their concepts, I had the pleasure of interviewing Tiffany Tompkins and Melissa Zisso.
Opal & Pleasure was co-founded by Tiffany Tompkins and Melissa Zissou, who’re captivated with serving to girls navigate these “WTF is going on to me” moments of perimenopause. Their private journeys impressed them to create focused, pure and efficient dietary supplements that assist the distinctive challenges of perimenopause. With a robust emphasis on wellness and self-care, their pioneering, clinically formulated merchandise are designed to empower girls to be Perimenoproud™.
On this interview, she discusses their entrepreneurial evolution, from early struggles to the achievements that formed their on-line enterprise success.
What impressed you to begin your online business, and what downside have been you captivated with fixing?
We began Opal & Pleasure from a deeply private and pressing place. Perimenopause hit Tiff early, at 38, and her signs have been relentless. She suffered from melancholy, insomnia, nervousness, scorching flashes, joint ache, weight achieve, hair loss, and extra. For years, medical doctors dismissed her considerations, telling her it was “regular” or “in her head.” As any good buddy would, Melissa went searching for solutions for one in all Tiff’s largest complaints – insomnia. Together with her background within the hashish trade, Melissa prompt Tiff strive full-spectrum CBD and it helped. However we rapidly realized there was nothing available on the market that was each efficient and designed particularly to handle perimenopause sleep disturbances. So, we got down to create it ourselves, with a mission to empower girls and finish the silence round this stage of life.
How has your online business developed since its launch, and what key selections have helped drive that progress?
After years of analysis and growth, we launched in January 2025 with three core merchandise: Relaxation, Loosen up, and our 100% natural Reduction Elixir. We use hemp-based cannabinoids, adaptogens, and Ayurvedic botanicals for focused, efficient assist. We dedicated to eco-conscious packaging utilizing recyclable cardboard tubes and soy-based inks, and we prioritize natural elements wherever attainable. All of our merchandise are vegan and GMO-free. In a short time, we realized our mission wasn’t simply to promote dietary supplements—it was to spark a motion. Embracing the concept of being Perimenoproud™ grew to become as central to our id because the merchandise themselves.
In your view, what actually units your model aside in right this moment’s aggressive market?
We’re not right here to leap on wellness tendencies. We’re right here as a result of we lived it. Our formulations are rooted in science, created by girls for girls, and made with the cleanest, best elements attainable. We pair hemp science with adaptogens and Ayurvedic vegetation, concentrate on natural sourcing, and bundle sustainably. Simply as necessary, we’re altering the dialog round perimenopause.
What has been your best advertising and marketing technique to date, and why do you suppose it labored so effectively?
Our best technique has been storytelling, sharing actual experiences, each ours and people of different girls. Whether or not it’s by our weblog, podcast, or social media, our viewers connects to authenticity. It really works as a result of girls belief different girls who’ve been there, not faceless manufacturers making obscure guarantees.
How do you keep related to your best viewers and perceive their wants or behaviors?
We pay attention, continually. Our neighborhood, electronic mail listing, and social channels aren’t simply locations the place we put up updates, they’re areas for conversations. We run polls, reply DMs personally, and create alternatives for girls to inform us what they’re going by. Our Perimenoproud Posse, made up of girls who check our merchandise, offers us beneficial firsthand suggestions that shapes what we do subsequent.
What’s one branding transfer or marketing campaign that helped elevate your online business to the following stage?
Launching our slogan, Be Perimenoproud™, has been necessary for us. It’s our rallying cry and has shifted our model from being about merchandise to being about id and empowerment.
What does success appear to be for you, not simply in numbers, however in function or impression?
Success is when a lady tells us she lastly slept by the night time, that she was capable of get again to sleep after that dreaded 3 am get up, or that she feels higher. It’s when she feels knowledgeable, seen, and supported by a stage of life that’s typically ignored. That sort of impression issues greater than any gross sales determine.
How do you personally outline success, past income and progress metrics?
For us, success is about empowerment. It’s realizing that we’ve helped flip misinformation into schooling, stigma into celebration, and isolation into neighborhood. If we’ve made even one girl really feel stronger and extra assured, we’ve succeeded.
Are you able to share a problem or setback that in the end grew to become a turning level on your model?
The largest problem was the dismissal we confronted within the medical system. Being advised signs have been “in your head” is infuriating and disempowering. That have grew to become our gas. It pushed us to construct a model that claims, “We see you. We’ve been you. We’re right here for you.” It made our mission private and non-negotiable.
What every day habits or rituals maintain you centered, artistic, and grounded as a pacesetter?
We begin every day by setting our high three priorities, so we don’t get misplaced within the noise. We take time to attach with our neighborhood, whether or not that’s responding to messages or checking in with product testers. We make area for motion, whether or not it’s a stroll or yoga, and we all the time maintain our function entrance and heart. Opal & Pleasure is called after our foremothers, girls who encourage us to steer with power and creativity.
How do you method innovation and danger in your online business technique?
We take calculated dangers rooted in analysis and guided by our mission. We put money into clear, natural, sustainable packaging, even when it prices extra. We formulate with cannabinoids in a market that’s nonetheless discovering its footing as a result of we imagine within the science. We create content material and schooling alongside merchandise as a result of innovation isn’t nearly what’s within the tube, however about how girls expertise our model.
What recommendation would you give to somebody beginning a enterprise in right this moment’s fast-changing digital world?
Begin along with your “why” and maintain onto it tightly. Traits and algorithms will change, however when you’re grounded in function and clear on who you serve, you may adapt with out shedding your id. Be clear, lead with worth, and construct neighborhood earlier than you chase scale.
The place can our viewers join with you and be taught extra about your work or choices?
Yow will discover us at OpalandJoy, the place you may discover our merchandise, learn our weblog, take our perimenopause quiz, and hearken to the Perimenoproud Podcast. You’ll be able to be a part of our Perimenoproud Posse to be a part of our neighborhood and check new merchandise. And you may join with us on Instagram, Facebook, and Pinterest.
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