President Donald Trump supplied reward Monday for Sydney Sweeney amid backlash over a denim advert marketing campaign that includes the actress sporting American Eagle denims.
“Sydney Sweeney, a registered Republican, has the HOTTEST advert on the market,” Trump wrote on his social media platform.
“Go get ’em Sydney,” he added.
Later in his message, which was initially deleted and reposted after incorrectly spelling Sweeney’s first identify as “Sidney,” Trump added, “Being WOKE is for losers, being Republican is what you need to be.”
President Donald Trump in Washington, Aug. 1, 2025 and Sydney Sweeney in Los Angeles, Aug. 3, 2025.
AP
Trump’s submit comes as a number of information retailers reported over the weekend that Sweeney is registered as a Republican in Monroe County, Florida, the place she reportedly bought a mansion in 2024.
Based mostly on publicly out there voting information, ABC Information was in a position to pull the voting registration of a Sydney B Sweeney in Summerland Key, Florida, who registered as a Republican within the state and has the identical birthday because the actress.
In a gaggle with information reporters on Sunday, Trump was requested by a reporter about his ideas on reviews that Sweeney is a registered Republican.
“Ohhhhh, now I really like her advert. Is that proper, is Sydney Sweeney?” Trump stated. “You would be shocked at how many individuals are Republicans. That is what I would not have recognized, however I am glad you informed me that if Sydney Sweeney is a registered Republican, I feel her advert is incredible.”
The “Euphoria” actress, who has not commented publicly on her voter registration, got here underneath hearth just lately for her “Sydney Sweeney Has Nice Denims” advert marketing campaign for American Eagle.
The adverts function a play on the phrases “denims” and “genes.”
In a single advert, Sweeney says, “Genes are handed down from mother and father to offspring, typically figuring out traits like hair coloration, persona and even eye coloration. My denims are blue,” because the digital camera pans as much as her face.
In one other advert, posted on the corporate’s social media, Sweeney is seen cleansing a photograph of herself with the tagline “Sydney Sweeney Has Nice Genes,” with “genes” crossed out to as a substitute learn “denims.”
Sydney Sweeney attends the Sydney screening of “Anybody However You” at Hoyts Leisure Quarter on Dec. 18, 2023 in Sydney.
Brendon Thorne/Getty Photographs
Some critics of the advert marketing campaign declare it promotes eugenics, a “scientifically inaccurate concept that people may be improved via selective breeding of populations,” according to the Nationwide Human Genome Analysis Institute.
Different critics say the marketing campaign is hypersexualized and glorifies Sweeney’s physique.
Some commenters on-line have additionally in contrast the adverts to actress Brooke Shields’ controversial 1980 marketing campaign for Calvin Klein. In a type of commercials, the then 15-year-old actress and mannequin pulls on a pair of Calvin Klein denims whereas mendacity on the bottom, saying partly, “The key of life lies hidden within the genetic code. Genes are elementary in figuring out the traits of a person and passing on these traits to a succeeding technology.”
A consultant for Sweeney didn’t instantly reply to ABC Information’ request for remark Monday.
Reached for remark, American Eagle directed ABC Information to its assertion Friday on social media, by which it stated the advert marketing campaign is about “denims.”
“‘Sydney Sweeney Has Nice Denims’ is and at all times was concerning the denims. Her denims. Her story,” the corporate stated within the assertion. “We’ll proceed to have a good time how everybody wears their AE denims with confidence, their manner. Nice denims look good on everybody.”
ABC Information’ Anastasia E. Williams contributed to this report.
