Seems like curiosity about AI could also be boosting smartphone gross sales. Shipments of smartphones elevated 1% yr over yr within the second quarter of 2025, regardless of tariff volatility and worldwide economic instability, in response to new information launched from the International Data Corporation.
A lot of the rise in gross sales is attributed to midrange units like Samsung‘s Galaxy A36 and different smartphones which have began incorporating AI.
The report blamed a drop in demand for lower-end units, together with these constructed across the Android OS, for weighing down the smartphone market. Nevertheless, units that incorporate AI-enabled options have sparked a curiosity that is lured prospects again — for the best value.
“Samsung was capable of consolidate its market management and outperform the general market attaining sturdy development within the quarter pushed by the gross sales of its new Galaxy A36 and A56 merchandise,” mentioned Francisco Jeronimo, vp for consumer units at IDC. “These new merchandise introduce AI-enabled options to mid-range units, which has been successfully utilized in retail shops to drive gross sales.”
Beginning at $400, the Galaxy A36 doubtlessly gives a extra reasonably priced entry into AI for many individuals, together with AI-powered picture enhancing instruments and Google’s Circle to Search.
A current CNET survey discovered that simply 11% of people upgrade their phone for AI features. However the survey additionally discovered that value is the most important driver (62%), which means a midrange telephone with new options might show to be alluring sufficient to make the leap.
